Felicity Wellbeing Marketing Monitor: Diet Culture

Felicity Wellbeing Marketing Monitor: Diet Culture It’s almost bikini season, are you ready? This kind of messaging has been part of the western cultural dialogue for years: that the way our bodies look, based on what we eat and how we work out, is a reflection of our...

Latest wellbeing trend: Ghost kitchens

Latest wellbeing trend: Ghost kitchens Restaurants with no storefront, like online shops, continue to grow, thanks to the pandemic and the rise in food delivery services. What can we marketers learn from these virtual ventures? “Ghosting someone” in slang means to...

Are you ghosting your consumers?

Are you ghosting your consumers? In our digital-first society, is it easy for consumers seeking your product or service to find you? And when they do, will they like what they see? Welcome to this edition of Marketwell, where we’ll zoom in on how ghost kitchens are...

The Check-up: Nerf’s Chief TikTok Officer search

The Check-up: Nerf’s Chief TikTok Officer search Nerf recently upped their social media game by running a campaign on TikTok searching for their new Chief TikTok officer, essentially the person who will act as the Nerf spokesperson and brand ambassador on the...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.