Can your brand become part of your consumers’ routines?

Can your brand become part of your consumers’ routines? As wellbeing marketers, we genuinely want our consumers to improve their wellbeing—we just hope they’ll make our brands a part of their lives in doing so. But how do we influence consumer behaviour? I’m...

4 Steps to Influencing Consumer Habits

4 Steps to Influencing Consumer Habits   It seems like everyone is talking about the habits we’ve formed during the last year in and out of pandemic lockdowns. There are at least 15 new books about habits available for pre-order on Indigo and although it was...

Simpler times and straight facts: What consumers are craving

Simpler times and straight facts: What consumers are craving As we weather winter flurries and a storm of (mis)information, it’s no wonder that Canadians are longing for ways to simplify their lives. But, delivering simplicity as marketers can actually be quite...

Time, money and sex: What are consumers craving?

Time, money and sex: What are consumers craving? For better or for worse, pandemic life has changed consumer behaviour—and it looks like many of these are here to stay.  In this issue of MarketWell, we investigate some of the small behaviours that are driving big...

Sex still sells: Embracing the new sexual revolution

Is sexual wellbeing the new sexual revolution? Romantic and innocent love usually takes centre stage around Valentine’s Day (think: kids exchanging cards), but just like everything else during the pandemic, it is going to look different this year. And it’s not just...

Is wellbeing washed up?

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.