Real talk: How real influencers feel about brand collaborations We spoke with some popular Instagram influencers about how they like—and don’t like—to work with brands. Shared values “We love working with brands that have the same values as us and who allow us the...
What you can learn from the cannabis industry Cannabis sales doubled in 2020 and are forecasted to grow another 60 percent by the end of 2021. Whether you’re in the industry, are a consumer or have nothing to do with weed at all, it’s undeniably a wellness sector to...
MarketWell Voices: Why cannabis brand MADGE AND MERCER is focused on women over 40 This month, we spoke with Shauna Levy, founder and CEO of MADGE AND MERCER, a cannabis brand designed exclusively for women, specifically women over 40. The co-founder of the Interior...
How do you use your brand voice? Marketing is about more than reputation-building. To connect with consumers, brands need to take actions that are aligned with their consumers’ values. This includes respecting their rights and privacy. If data is the most...
MarketWell Voices: How Climb Credit is supporting their consumers’ financial wellbeing Climb changed its positioning in order to resonate with the Canadian market. Can you describe that process and where you netted out? In late 2019, we shifted our positioning from...
