How to make 2022 better for your brand
COVID tests, masks and scanning proof of vaccination QR codes have become parts of our daily lives. It’s been a very strange year (two years, actually) and looking back as we move forward into 2022 feels a bit surreal. I’m grateful that wellbeing has become top of mind for both individuals and the brands that serve them—and I’m happy that you’ve been along for the ride.
In this email, we’ve rounded up our top 5 most-read stories of 2021, plus some wellbeing issues about which we’re hoping to learn more (and focus more energy on) in 2022.
Wishing you a warm, memorable and healthy holiday season, and a year full of wellbeing in 2022.
Wellbeing from around the web
The Micropedia of Microaggressions
A microaggression is “a statement, action, or incident regarded as an instance of indirect, subtle, or unintentional discrimination against members of a marginalized group such as a racial or ethnic minority,” according to the Oxford dictionary. This resource by diversity advocates in Canada and ad agency Zulu Alpha Kilo breaks down different types of microaggressions and why they’re hurtful, and crowd-sources contributions to build out the Micropedia.
The takeaway: As we all learn more about how to support racialized and marginalized groups as people and as marketers, it’s important to understand how our actions and language affect people.
Diversity in the newsroom can build better media. Here’s why.
Everyone wants to see themselves and their stories reflected in the media. A more diverse newsroom can help make that happen.
The takeaway: This advice isn’t just for news editors. When speaking to your audience, it’s important that your message resonates with everyone in it. Read on to find out how to be more inclusive.
The MarketWell countdown
The new year is a great time to reflect on the past, think about what worked and what could work better. In that spirit, we dug through our data and unearthed some of our top stories of the year.
Wellbeing marketing skill: Plan a mindful (virtual) gathering for your audience
Virtual meetings became de rigeur this year and will continue this way for the foreseeable future, so it’s no wonder that this story was particularly clickable. Read it again to plan great virtual gatherings in 2022.
4 Steps to influencing consumer habits
Inspired by research on how to build healthy new habits, we put together our own guide for marketers. Become a part of your consumers’ everyday lives with these tips.
Take your wellbeing marketing from languishing to flourishing
“Languish” became a defining word in 2021 and that state of low mental wellbeing extended into our work lives. This guide shares tips for boosting your brand’s marketing during a difficult time.
How to reach consumers taking wellness into their own hands
Dr. Google became very popular this year as consumers took DIY to a whole new level. This column I wrote for Strategy outlines how to reach an audience of people who are taking care of their own wellbeing, often without the help of the professionals who used to serve them.
Sexual wellness trends 2021
Sex always sells, right? This piece highlighted the top trends in sexual wellness and those to look forward to.
Felicity 2021 Retreat to South Africa
This year, we wanted to go further than we ever have to inject a sense of wanderlust into our annual retreat. Thanks to Airbnb virtual travel experiences, our theme of “Change the Scenery” was brought to life with a wildlife safari all the way from South Africa. Perhaps even more beautiful and inspiring than the animals was the story of Deirdre, our tour guide, about how she pivoted from a career in insurance to follow her passion and the flexibility she required in order to care for her special needs son.
In what creative ways have you celebrated with your team? Let us know and we might share in an upcoming issue.
Share MarketWell with fellow wellbeing marketers and we’ll make a donation to the Canadian Mental Health Association (CMHA).
As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.
To your wellbeing,
Founder and President
Felicity [Inspiring Communications]