What you can learn from the cannabis industry

What you can learn from the cannabis industry Cannabis sales doubled in 2020 and are forecasted to grow another 60 percent by the end of 2021. Whether you’re in the industry, are a consumer or have nothing to do with weed at all, it’s undeniably a wellness sector to...

How do you use your brand voice?

How do you use your brand voice? Marketing is about more than reputation-building. To connect with consumers, brands need to take actions that are aligned with their consumers’ values. This includes respecting their rights and privacy. If data is the most...

Are you taking advantage of your consumers?

Are you taking advantage of your consumers? We say this a lot: as wellbeing marketers, we have a responsibility to run successful businesses while taking care of our consumers—and simply selling wellbeing products isn’t enough. As you’ll find in this issue, wellbeing...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.