MarketWell Voices: Alyssa Rolnick, Co-founder of Zax’s Original This month we spoke with Felicity client Alyssa Rolnick co-founder of Zax’s Original about the origins and evolution of the brand and the trends she has seen in the last year. ...
How to listen so your consumers will talk Marketers often mistake communicating with their audiences as an exercise in sharing information, but great communication is actually about listening. From the success of the nap dress to Nerf putting a fan in charge of their...
MarketWell Voices: Samantha Diamond, CEO The Bird&Be Co. This month we spoke with Samantha Diamond, CEO The Bird&Be Co., a company revolutionizing the at-home fertility service market. In this issue she shares the personal inspiration behind Bird&Be Co.,...
What’s your “kind?” World Kindness Day is on the horizon. I’m grateful that November 13th has become a “date to commemorate” over the years, thanks to our work with our client, KIND Snacks. It seems virtually every day of the year has some sort of...
What you need to know about influencer marketing Like it or not, social media has become an important content hub for consumers and brands, alike. If you want to extend your reach as a brand, influencer marketing is essential. In this issue, we share some news from...
