We help
wellbeing brands
market well
Is wellbeing washed up?
When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.”
How easily could your brand be accused of this practice? Our research revealed some critical gaps between how Canadians want wellbeing brand marketing to make them feel, and how it actually makes them feel.
But is a backlash inevitable? Read our report and find out how to earn the trust of consumers while tapping into your brand’s authentic wellbeing story.
What is a wellbeing brand?
We understand what it takes to market well
- We help wellbeing brands market well because we believe the good you do as a brand should also be good for your business.
- Three-quarters of consumers believe it’s important for brands to embrace wellbeing as part of their core mission. Felicity enables brands in making this embrace.
- From seasoned journalists, media relations professionals and dietitians to digital and financial experts, we bring the right specialists to your table.
- Our Brains not Bricks™ virtual business model provides greater value.
- Our flexible work environment attracts experienced talent. Happy workers = happy clients = business success.
MarketWell™: Your wellbeing marketing resource
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What our clients say
