We help
wellbeing brands
market well

Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.”

How easily could your brand be accused of this practice? Our research revealed some critical gaps between how Canadians want wellbeing brand marketing to make them feel, and how it actually makes them feel.

But is a backlash inevitable? Read our report and find out how to earn the trust of consumers while tapping into your brand’s authentic wellbeing story.

What is a wellbeing brand?

We understand what it takes to market well

  • We help wellbeing brands market well because we believe the good you do as a brand should also be good for your business.
  • Three-quarters of consumers believe it’s important for brands to embrace wellbeing as part of their core mission. Felicity enables brands in making this embrace.
  • From seasoned journalists, media relations professionals and dietitians to digital and financial experts, we bring the right specialists to your table.
  • Our Brains not Bricks™ virtual business model provides greater value.
  • Our flexible work environment attracts experienced talent. Happy workers = happy clients = business success.

MarketWell™: Your wellbeing marketing resource

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What our clients say

Felicity delivers tremendous value to our business. The talent, experience and media/influencer relationships of their team members delivers brand visibility and messaging in both high quantity but also with strong quality. Their approach to planning and the creativity that the Content Collective brings to the process set Felicity apart from all the other firms we looked at in our selection efforts. Amy and her team are of the highest caliber and quality, and we are fortunate to call them our partner.

Todd Kelly
General Manager
KIND Healthy Snacks Ulc


From the very beginning, the Felicity Team took the time to really understand our business, customers and our needs. They have been willing to work within our budget and have executed our marketing and social media strategies with excellence. With their continued support in brand awareness, messaging and outreach they are helping us achieve our goals. Thank you so much for partnering with us and always being available when needed.
Alyssa Rolnick
Zax Healthcare Inc.

Working with Felicity means being in a true partnership, from strategic planning through to delivery. Their seasoned team harnesses strong relationships with top media and influencers to bring them and all their insights to our brands. The virtual model has enabled Felicity to scale and specialize based on our needs.

Mona Alishah
Marketing Manager
Lindt & Sprüngli (Canada), Inc.

The team at Felicity [are] not only just a phone call or email away, but always thinking ahead as part of our broader team.

The Felicity team leveraged their valuable and vast experience as journalists and as public relations practitioners to ensure that CAA received maximum profile on a rapidly evolving subject. Without a doubt, Felicity played a pivotal role in our overall success.

Elliott Silverstein
Manager, Government Relations
CAA South Central Ontario

From the very start, Felicity has taken the time to understand our brand personality and goals. Leveraging their collective expertise, the team has been both engaged and responsive, connecting us with many strategic PR opportunities. The results speak for themselves!

Holly deGraaf
Director, Retail Operations and Public Relations
Ten Thousand Villages Canada

Is wellbeing washed up?

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.