4 Steps to Influencing Consumer Habits It seems like everyone is talking about the habits we’ve formed during the last year in and out of pandemic lockdowns. There are at least 15 new books about habits available for pre-order on Indigo and although it was...
Simpler times and straight facts: What consumers are craving As we weather winter flurries and a storm of (mis)information, it’s no wonder that Canadians are longing for ways to simplify their lives. But, delivering simplicity as marketers can actually be quite...
Time, money and sex: What are consumers craving? For better or for worse, pandemic life has changed consumer behaviour—and it looks like many of these are here to stay. In this issue of MarketWell, we investigate some of the small behaviours that are driving big...
Is sexual wellbeing the new sexual revolution? Romantic and innocent love usually takes centre stage around Valentine’s Day (think: kids exchanging cards), but just like everything else during the pandemic, it is going to look different this year. And it’s not just...
Latest wellbeing trend: Sexual wellness The definition of self care is evolving and it looks like 2020, the year of isolation, meant that sex and self-pleasure were not only regular activities, but were talked about more than ever. “Sex is a basic human need for a...
