Your wellbeing communications partner

The Felicity difference: Brains, not Bricks™

Comparison of two brains showing 100% of fees spent on brains not bricks at Felicity

 

The genesis of Felicity was to create the communications and content agency clients always wished they had but couldn’t find amidst all the traditional agencies. Felicity breaks down traditional agency walls because, well, we don’t have any walls in the first place. As a virtual agency, our clients pay for brains, not bricks, buildings and “bored” rooms.

Our business model enables us to deliver tailored teams driven by seasoned communicators with big brand experience. Our journalists, media and influencer relations specialists, content strategists, and subject matter experts such as dietitians all sit at the table together—side by side—to come up with the best way to engage our clients’ audiences.

 

Triangles show percentage of senior staff that work at Felicity

 

Felicity [fi-lis-i-tee]:

The quality or state of being happy and feeling good; especially: great happiness

A pleasing manner or quality, especially in language
< a felicity with words >

The ability to find appropriate expression for one’s thoughts

In ancient Rome, health and wealth were regarded as two sides of the same coin; depicted here by goddess Felicitas Augusta holding a caduceus (symbolic of health) and cornucopia (a symbol of wealth).

Felicitas Augusta coins

Fast-forward thousands of years to the birth of Felicity and the same principles apply. Being happy and feeling good is literally what it means to be Felicity. As a strategic communications and public relations firm, Felicity lives up to its name. We help health and wellbeing brands market well because we believe the good you do as a brand should also be good for your business.

Money talk

At Felicity, the meter’s never running.
We have a flat-rate compensation model, offering no surprises for clients. At the outset of our work together, we establish a budget and an invoicing schedule, and we stick to it. This way, you know what you’re going to pay, and when.
Our team’s #1 focus remains where it should: on generating results for clients, rather than on tracking time spent.

Our inspiration

It all began in a big, red booth. There I was, a lone Coca-Cola employee at the Dietitians of Canada national conference in 2008. Why was I there? I had been tasked with a monumental challenge: Help Coca-Cola understand what we needed to do to stop the tidal wave of criticism about our products and make it acceptable again to have a can of pop.

Next to me are two registered dietitians whom we contracted to help add some much-needed third party credibility to our little booth. It was in conversation with them that I realized what was missing from traditional PR agencies.

Why does there have to be “us” and “them” when it comes to companies and the audiences they want to reach, be it media, consumers, health professionals or others? What if we could all sit at the table together — side by side — to come up with the best way to communicate?

The genesis of Felicity was to create the communications and content agency clients always wished they had but couldn’t find amidst all the traditional agencies. In fact, I knew it was impossible to find, because as a client, I’d tried unsuccessfully to find an agency that would truly understand my business and deliver outstanding results.

Felicity breaks down traditional agency walls because, well, we don’t have any walls in the first place. As a virtual agency, it’s our goal to be our clients’ best business partners, and to deliver the best service they have ever received, not just from a communications agency, but from ANY partner.

Our clients tell us our business model works — exceedingly well.
Please drop us a line to explore how partnering with Felicity can achieve your goals.


Amy Laski
President, Felicity

Is wellbeing washed up?

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Is wellbeing washed up?

When inauthentic brands tried to hop on the environmental bandwagon, they were accused of “green-washing.” Now consumers are calling out brands for what’s perceived as “well-washing.” Could your brand be accused of this practice? 

Read our white paper, Is Wellbeing Washed Up?

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