Are you misleading with intention? A recent article in the Globe and Mail by Nathalie Atkinson questioned our culture’s new use of the word “intentional.” She shone a spotlight on how marketers are using it to emphasize the impact of their products and services on...
Are wellbeing and achievement mutually exclusive? In this newsletter, I often talk about how to connect with your consumers in meaningful ways. Great communication builds trust and loyalty and may just make your brand influential. In this issue we explore IPSOS’...
MarketWell voices: Kara Hardin and Evan Shuster of The Practice Lab on escaping our high-performance culture This month, we spoke with partners in business and life Kara Hardin and Evan Shuster of The Practice Lab, a venture that seeks to support organizations, teams...
MarketWell Voices: Nishta Saxena, Registered Dietitian Why Eating for Pleasure is Important for Marketers We spoke with Felicity registered dietitian Nishta Saxena about a new book that sparked our interest. The End of Craving by Toronto author Mark Schatzer is about...
How to help your consumers find pleasure again Late last year, Adam Grant declared the pandemic “the boring apocalypse” in The New York Times. Grant says that our constant exposure to news about COVID and sometimes actual exposure to the virus have increased the...
