The “collective effervescence”-wellbeing connection

The “collective effervescence”-wellbeing connection Who else has been relishing the freedom to gather with family and friends? To me, it feels at once novel and normal to do so. I want to make up for lost time and to get my fill of in-person social...

MarketWell voices: Beautygeek Janine Falcon on misinfomarketing

MarketWell voices: Beautygeek Janine Falcon on misinfomarketing This month, we spoke to Janine Falcon. A longtime beauty editor, blogger and the founder of Beautygeeks, Falcon shared her insight on how  marketers can improve their communications. While the advice is...

Are you part of a “yes, and” industry?

Are you part of a “yes, and” industry? Have you heard of the improv game “Yes, and…” where each actor agrees to what has been said before then adds something to an ongoing story? What if that was your consumer’s response when you asked them if they...

Wellbeing marketing FAQs

Wellbeing marketing FAQs Our new MarketWell section helps answer the most common questions our clients ask us. We’ll answer questions monthly and compile the answers here. What is wellbeing marketing? What is a “wellbeing brand?” Am I considered a “wellbeing marketer?...

How to authentically promote diversity with your brand

How to authentically promote diversity with your brand I’ve always loved this quote by Gandhi: “Our ability to reach unity in diversity will be the beauty and the test of our civilization.” These past few weeks have felt like a particularly tough test here in Canada....

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.