What does wellbeing mean to your consumer?

What does wellbeing mean to your consumer?

Happy New Year! 

At Felicity, we’ve always been intentional in emphasizing that wellbeing impacts—and is impacted by—nearly every aspect of our lives. 

It’s what we put in our bodies, on our bodies, and what we do (or don’t do) with our bodies. 

It’s how we spend our time and our money. 

It’s the impact of tech and the environment, for better or for worse. 

And perhaps most importantly, it’s about what we can do to ensure our mental wellbeing. 

Two years since making wellbeing a focus for Felicity, consumers’ understanding of wellbeing is growing as well. 

In this first issue of the year, we bring you a look ahead to what’s trending in wellbeing for 2022 and speak with an expert in planning as a family team for aging well. 

This is just a taste of what’s to come in MarketWell as we aim to arm you with what you need to market well.




Wellbeing from around the web


Social commerce to drive influencer marketing evolution in 2022

Social media influencers can now tag shoppable products in their posts across a few platforms. This is a win for marketers, influencers and the platforms, not to mention users, who can literally consider their social feeds a one-stop-shop since they can make purchases without leaving.

The takeaway: If you sell products online and social influencer marketing isn’t part of your strategy in 2022, it should be.



Image: Blue Bird


The 5 Wellness Trends That Are Only Set to Grow in 2022

Vogue has declared the top wellness trends of the year, from walking—”the most popular physical activity in the world”—including the “silly little walk” and the “hot girl walk”, to psychedelics and mindful eating.

The takeawayThis list isn’t the be-all, end-all, but staying on top of what’s buzziest (like the new term “reducetarian”) and paying attention to the brands driving that buzz is always good to keep in mind when developing your own marketing strategy.




MarketWell Voices

This month we spoke with Mallory McGrath, founder and CEO of Viive Planning, a company that facilitates conversations around aging and end-of-life planning among families and loved ones. 

What does this mean? “Think of Viive as playing the role of a general contractor in the estate industry. We review the whole project (the life of our client), help them draw up a customized blueprint (their Aging & End-of-Life Plan) and then coordinate with trades (our Trusted Partners) to ensure a smooth process and the family’s satisfaction,” reads the Viive website.

“We as a Canadian society do not like to talk about death and money. Elder parents think that they are protecting their adult children by not having conversations about their aging process and end-of-life wishes. However, by not having a conversation about it, they are setting up their children for the possibility of confusion, resentment and jealousy.”
– Mallory McGrath, Viive

Learn why Mallory started Viive and how end-of-life planning benefits her clients. Read the full interview on the blog.


Feeling inspired? 

Share MarketWell with fellow wellbeing marketers and we’ll make a donation to the Canadian Mental Health Association (CMHA).

As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.

To your wellbeing,
Amy Laski
Founder and President
Felicity [Inspiring Communications]

Posted on: January 11th, 2022 by

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