Despite ongoing backlash, influencer marketing is only growing. It’s estimated that in 2017, influencer marketing was a $3 billion dollar industry and by 2020, it will be a $10 billion dollar industry. That a lot of money spent on—and a lot of trust put into—people...
I love a good underdog story. This may be why I have such a renewed appreciation for Facebook. Last year, things changed on Facebook and in the blink of an eye, advertising on this platform went from prioritizing brands with the deepest pockets to those who have the...
With the holidays quickly approaching, I think we all start to get a sense of panic. Panic about all of the holiday shopping we have to do. Panic about getting all of our client work done. Panic about managing the family politics and keeping a smile on at all of the...
The 6th annual Felicity Urban Retreat, took place on October 31, in the heart of Evergreen Brick Works. We began the day with a discussion of the Felicity business, including our Content Studios division. We then explored opportunities to propel the value we offer to...
Up to the Minute: Tam-Tam\TBWA makes three hires Plus, CloudRaker rebrands with new retail focus and Vibrant adds directors in Montreal and Toronto. _____________________________ Hires and promotions Three new members have joined the Tam-Tam\TBWA team. Marie-Laurence...
I spent a decade of my professional career working hard to climb the ranks in the traditional PR agency world. I was fortunate to work with and learn from many of the brightest PR professionals in Canada, and had the opportunity to work on some of the biggest brands...
