For wellbeing marketers, media and influencers, the COVID-19 situation brings many questions: What is appropriate to say and do as a brand at this sensitive time? How are media and influencers changing the way they’re...
Welcome to our first issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. COVID-19 struck as our agency had just embarked on our new positioning as “helping wellbeing brands market well.” From health to financial, mental to...
Wearing so many hats you’ve lost sight of the one that fits best? Find out how Felicity’s Geriatric Care Consultant and Social Worker, Alana Warner, adapted her definition of work life balance. I’ve worn many hats in my life, so far. Daughter, sister,...
Not to humblebrag, but I’m the (honestly not) incredible shrinking man. Recently — if a lifestyle journey can be called “recent” — I lost more than 100 lbs., becoming, as the joke goes, a little more than half the man I had been. Between 2014 and 2016, I shed about 40...
It was my first trip to Utah, and even though I did not have a chance to experience much of the beautiful and mountainous Salt Lake City, I did enjoy three days of networking and learning from over 300 influential food bloggers. At the second annual Everything Food...
Since leaving the corporate world almost three years ago, I’ve discovered that starting a new venture, especially one where your success (or failure) rests squarely on your shoulders, can be overwhelming. From developing your business case to copious amounts of...
