It was another big week for social media with news that Facebook is buying Whatsapp for 16 Instagrams, while a project is being conducted to better understand and predict when a social media frenzy is nothing more than an overblown rumour. At the same time, it was...
Today is all about chocolate, flowers, cards, stuffed animals…oh and love. Whether celebrating Valentine’s Day is a big deal or just another Friday for you this year, it’s a fascinating holiday for watching how brands – and people – play in social media. In between...
It’s not every week that you see PR as the topic of so many articles – usually, we’re behind the scenes! But this week, a few stories caught our attention. Taking a moment to evaluate the characteristics of a successful PR professional, as well as address the way we...
Every year, advertisers, public relations professionals and social media specialists – to name a few – get a workout building momentum leading up to Super Bowl Sunday. Every year the stakes get higher as the ads come out earlier and this year appear to be...
This week we noticed a lot of chatter around some of social media’s biggest players. With Hootsuite celebrating an exciting acquisition, Google announcing new features and yet another report that Facebook is headed toward decline, there are a lot of developments to...
I’ve always been an animal lover. Amateur foodie. Dedicated baker. If you had asked me five years ago whether these attributes would lead me to live on a remote island in the wilds of British Columbia where cell reception is spotty but “hey, there’ll be room for your...
