Is your brand on the pulse of circadian health?

Welcome to the July issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. We hope this finds you and your family well, and that you are making the most of this very unique summer in which we find ourselves. While we hold out hope...

How AlayaCare is helping home care agencies through the pandemic

    We interviewed AlayaCare VP of Strategy & Corporate Development, Neil Grunberg, about how the pandemic has affected the cloud-based home health business. Read on for his take on the company’s growth and challenges, as well as business, and what it’s been...

Are you still using the word “crazy?”

Welcome to the June edition of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. Prior to the pandemic, our team at Felicity selected the Canadian Mental Health Association to receive a donation from us for each new subscriber to...

How to launch your brand during COVID-19

We chatted with Nicole Bleiwas, president of Felicity client Herbert, a functional beverage brand that “aims to harness the power of plants to help us grow in our everyday lives.” Herbert was started by some of the founders of Greenhouse Juice Co. Nicole built her...

Is your brand guilty of yogababble?

Welcome to our third edition of MarketWell. MarketWell is a monthly newsletter for marketers in the wellbeing space, by Felicity. Is wellbeing marketing making consumers more anxious?  How has this changed in light of COVID-19? I answered these questions and more in...

How is wellbeing marketing changing?

We hope this second edition of MarketWell finds YOU well. MarketWell is a monthly newsletter for marketers in the wellbeing space, by Felicity. All aspects of our own wellbeing—our physical, mental and financial health—are impacted by these unusual times. And how...

Is wellbeing washed up?

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.