MarketWell voices: Beautygeek Janine Falcon on misinfomarketing This month, we spoke to Janine Falcon. A longtime beauty editor, blogger and the founder of Beautygeeks, Falcon shared her insight on how marketers can improve their communications. While the advice is...
Are you part of a “yes, and” industry? Have you heard of the improv game “Yes, and…” where each actor agrees to what has been said before then adds something to an ongoing story? What if that was your consumer’s response when you asked them if they...
Wellbeing marketing FAQs Our new MarketWell section helps answer the most common questions our clients ask us. We’ll answer questions monthly and compile the answers here. What is wellbeing marketing? What is a “wellbeing brand?” Am I considered a “wellbeing...
How to authentically promote diversity with your brand I’ve always loved this quote by Gandhi: “Our ability to reach unity in diversity will be the beauty and the test of our civilization.” These past few weeks have felt like a particularly tough test here in Canada....
Partnership or dictatorship: What’s your relationship with your consumers? Consumers today are media savvy. They literally have a world of knowledge at their fingertips. They can Google your brand, your product, your niche and have opinions and answers in seconds....
Felicity Wellbeing Marketing Monitor: Diet Culture It’s almost bikini season, are you ready? This kind of messaging has been part of the western cultural dialogue for years: that the way our bodies look, based on what we eat and how we work out, is a reflection of our...
