Can taking a break help your brand?

Can taking a break help your brand? My family and I went on a trip last month. It was a big adventure after these past couple of years of being stuck at home (which was an adventure I don’t think any of us care to repeat). And besides a few check-ins, I actually took...

Personalization doesn’t have to be difficult

Opting in to opting out Before Mother’s Day, I received emails offering to let me opt out of upcoming Mother’s Day newsletters. Not all holidays make people feel warm and fuzzy and it’s important to let your consumers customize their preferences. Having said that, a...

What the metaverse means for your brand

What the metaverse means for your brand Everyone is talking about the metaverse—and while it may seem like an intimidating new world to figure out, it’s actually already all around us. Brands are connecting with users through games like Roblox, Fortnite and even...

The best marketing starts early

The best marketing starts early What is something you do, just because it’s the way you’ve always done it?  When was the last time you sat back to question if there’s a better way to do it? If you’re like me, you find it hard to even identify something that falls into...

The content issue

The content issue Are you a Starbucks, Second Cup or Tim Hortons person? Walk into any store, or log on to any web browser or social media platform, and we are virtually bombarded with brands. What makes you choose one brand over another? What inspires you to try out...

Are you misleading with intention?

Are you misleading with intention? A recent article in the Globe and Mail by Nathalie Atkinson questioned our culture’s new use of the word “intentional.” She shone a spotlight on how marketers are using it to emphasize the impact of their products and services on...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

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