While I’m in the business of communications, I am in the practice of challenging conventions. And I call “bull” on the prevailing workplace conventions around “balance,” and instead want to introduce the term I prefer to use, “integration.” This was my key...
It was my first trip to Utah, and even though I did not have a chance to experience much of the beautiful and mountainous Salt Lake City, I did enjoy three days of networking and learning from over 300 influential food bloggers. At the second annual Everything Food...
Measurement is at the core of all businesses; it is how we know that we’re growing and moving towards the goals that we have set. Communications activities are a key driver of business growth. But what’s the best way to measure their impact? To dig deeper into these...
Since leaving the corporate world almost three years ago, I’ve discovered that starting a new venture, especially one where your success (or failure) rests squarely on your shoulders, can be overwhelming. From developing your business case to copious amounts of...
Despite ongoing backlash, influencer marketing is only growing. It’s estimated that in 2017, influencer marketing was a $3 billion dollar industry and by 2020, it will be a $10 billion dollar industry. That a lot of money spent on—and a lot of trust put into—people...
I love a good underdog story. This may be why I have such a renewed appreciation for Facebook. Last year, things changed on Facebook and in the blink of an eye, advertising on this platform went from prioritizing brands with the deepest pockets to those who have the...
