Wellbeing Brand Aid

At Felicity [Inspiring Communications], we’re passionate about helping wellbeing brands market well. From mental to the physical (health/nutrition/fitness), social to societal (workplace/community/environment), certainly, wellbeing has never been more top-of-mind than...

How is wellbeing marketing changing?

We hope this second edition of MarketWell finds YOU well. MarketWell is a monthly newsletter for marketers in the wellbeing space, by Felicity. All aspects of our own wellbeing—our physical, mental and financial health—are impacted by these unusual times. And how...

6 must-dos for marketing well during COVID-19

                                                 For wellbeing marketers, media and influencers, the COVID-19 situation brings many questions: What is appropriate to say and do as a brand at this sensitive time? How are media and influencers changing the way they’re...

Staying well & marketing well during the COVID-19 crisis

Welcome to our first issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. COVID-19 struck as our agency had just embarked on our new positioning as “helping wellbeing brands market well.” From health to financial, mental to...

When the Hat Doesn’t Fit

Wearing so many hats you’ve lost sight of the one that fits best? Find out how Felicity’s Geriatric Care Consultant and Social Worker, Alana Warner, adapted her definition of work life balance. I’ve worn many hats in my life, so far. Daughter, sister,...

5 Little Business Lessons from Losing Big Weight

Not to humblebrag, but I’m the (honestly not) incredible shrinking man. Recently — if a lifestyle journey can be called “recent” — I lost more than 100 lbs., becoming, as the joke goes, a little more than half the man I had been. Between 2014 and 2016, I shed about 40...

Is wellbeing washed up?

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.