Felicity is thrilled to announce that the International Association of Business Communicators is honouring our team with the 2014 OVATION Award of Merit for our successful public relations campaign for Renova. The OVATION Awards recognize excellent communications...
Did you know… Not all whole grains are high in fibre? 18 to 30 year olds, particularly women, are snacking more? There’s a difference between “Product of Canada” and “Made in Canada”? On April 29th, a few of us on the Felicity team attended Nutrition for...
To say the internet was abuzz with news that Rob Ford would be entering rehab this week – following months of controversy dividing the city – would be an understatement. The amount of coverage in social media and traditional news demonstrates how important it is to...
Who knew that April of 2014 in social media would be filled with so much controversy and intrigue about airlines? The ongoing speculation over what happened to Malaysian Airlines MH370 has prompted the appearance of hundreds of fake accounts associated with the tragic...
This week Twitter and Facebook both showed off platform improvements. However, you may not have heard much about them given media have been preoccupied with the risks of a major online security bug, Heartbleed. The other major news item? An ad that probably made sense...
What does it cost to stand out from your competition? Depending on who you ask – and when you ask – this answer will vary considerably. This week we saw several brands making strong (and expensive) plans to differentiate themselves from the rest, by demonstrating...
