Summer is just around the corner and, to me, there’s nothing that says summer like a cold drink, a Muskoka chair, a scenic view—and a great book! Personally, I’m a fiction reader, it’s my favourite escape from real life. But there’s nothing like a great non-fiction...
Written by Amy Laski for Marketing Magazine. Marketers need to recognize the shift from bloggers to creators says agency president. In an increasingly virtual world of interactions, brands are more challenged than ever to move beyond traffic to gain traction, and in...
Amy’s original feature, Is Media Relations Dead?, appeared in the International Association of Business Communicators “Communicator Magazine.” Only a few months in and already 2016 has been a dismal year for the media business in Canada. First, it...
I’m pleased to present our inaugural “Interview with an Influencer” column featuring a public relations leader and educator whom I greatly admire. I met Barry Waite during his tenure at Toronto-based PR agency, Strategic Objectives. He joined the firm in 1986 as a...
It turns out, this is not a trick question. I had the good fortune of hearing legendary Blue Jays pitcher R.A. Dickey speak recently at a fundraising event. He was articulate, inspiring, thought-provoking and engaging. A great storyteller. I found that many of his...
