Last night we kicked off the holiday season with a mystery road trip. I wanted to surprise our team by giving them a chance to do something different…an opportunity that would force us out of our collective comfort zone and experience the exhilaration of a new...
What do you get when you mix a parody of the Rob Ford scandal, an inspiring teen drama about a cancer-fighting figure skater, and…Wolfcop? A tough decision. That’s what I was faced with as a judge for the “Tweak my Plan” event, a part of the Playback Marketing...
Fall is full of fresh starts. Back-to-school. The commemoration of the Jewish new year. There’s something exciting about this time, and the promise it holds for the months to come. I suppose it’s human nature when you’re starting anything new to crave the comfort of a...
The 2015 Pan Am Games are in full swing and the city is abuzz with excitement—at least more than was anticipated. I’ve cheered the Canadian athletes on at a few events and have been wholly impressed by the experience. Everything from transportation to on-site...
If you’re a marketer whose brand targets women in today’s fragmented media landscape, you are faced by a conundrum: while social media makes it easier to reach your audiences, it’s getting tougher to engage and influence them. In fact, according to a recent study,...
