Not so sweet: Canadians worried about sugar but lack practical knowledge to reduce health risks

Posted on: June 6th, 2017 by Felicity Team

As the research linking the consumption of too much sugar to severe health risks piles up, it should come as no surprise that a clear majority of Canadian women say sugar is an important consideration when choosing snacks for themselves and their children, according to a new poll by Leger and KIND® Snacks. But while Canadians are worried about getting too much sugar, the poll also identified significant gaps in Canadians’ level of sugar-savviness – which could prevent them from…


Brand Storytelling, Passenger Shaming, Name Policies and Creepy Facebook Ads

Posted on: September 19th, 2014 by Felicity Team

As one of the more popular content marketing themes of recent years, it’s surprising to read a headline about brand storytelling going out of style – but is that really the message this journalist is getting at? If you’ve ever encountered a rude airline passenger you’re in luck. A new website aimed at passenger shaming might be just the ticket. Over at Facebook, the company is reacting to ongoing pressure to make their name policies more inclusive of drag queens.…


Twitter Blunders x2, Tasty Trademarks and Facebook’s Disappearing Act

Posted on: September 12th, 2014 by Felicity Team

On the anniversary of 9/11 yesterday, many brands unfortunately demonstrated how to appear disingenuous – or even crass. We would have thought there might have been a heightened sense of awareness for these kinds of faux pas after DiGiorno’s misstep earlier this week, but unfortunately this wasn’t the case. McDonald’s is upping their menu game by trying to trademark McBrunch. Meanwhile, Facebook is working on their latest attempt to battle Snapchat’s expiring post reign. How Not To ‘Engage’ on 9/11…


Personal Privacy, Bucket Lists, Dominating TIFF and Fashion Week Influencers

Posted on: September 5th, 2014 by Felicity Team

This week we saw over 100 female celebrities violated when personal nude photos were posted online. How safe are your private memories? In other news, it shouldn’t come as a surprise to find that when Malaysian Airlines announced their new ‘bucket list’ campaign, the reaction was almost unanimously unfavourable. At a local level, TIFF announcements and hype are all around us – so how does a business stand out? On an even bigger scale, at an even larger event, AmEx…


Hyperlapse, Clickbait, Flight School for Twitter and A Visualization of the Internet

Posted on: August 29th, 2014 by Felicity Team

As if Instagram wasn’t addictive enough, the company has come out with a new app to up the game of any would-be short (and we mean short!) filmmaker. Meanwhile, Facebook is tweaking their algorithms to try and curb the constant onslaught of clickbait, while Twitter tries to entice marketers with a more comprehensive ‘school’ for their ad options. Finally, a global view of connectedness offers a tangible look at the internet. Introducing Hyperlapse Instagram just keeps innovating, this time with…


Social media politics, Twitter changes, Diaspora growing pains and password security tips

Posted on: August 22nd, 2014 by Felicity Team

When you’re in the public spotlight, where’s the line between personal and professional? There’s probably no more difficult a vocation for to determine this than in politics. In other news, Twitter is gearing up for some major changes and there are a few things everyone should know. Last week we mentioned how they were cracking down on gruesome images. Unfortunately there is no shortage of places where horrible content depicting despicable actions may end up. This includes open-source, Kickstarter-funded social…


Twitter Trolls, Data & Editorial Integration, Leathery Skin and Icy Clicktivism

Posted on: August 16th, 2014 by Felicity Team

In the wake of the apparent suicide of Robin Williams, the trolls that drove his daughter off Twitter can only be described as the most vicious souls. At the very least, this ‘last straw’ in a long line of 140 character mob attacks has finally prompted Twitter to do something about the issue. In other news, the amount of data we have at our disposal at any given time can be a huge benefit…or a confusing mess. Is there a…


Facebook Malware, Google Security, Ambient Phone Charging and Shopper Decoys

Posted on: August 8th, 2014 by Felicity Team

Have you ever wanted to see what the Facebook brand would look like…in pink? How about orange? There’s an app for that, but it will cost you more than just your list of friends. With concerns about online security increasing amongst consumers and corporations alike, it’s no wonder that Google will soon start prioritizing sites that have taken extra security measures. No doubt there will be concerns aplenty about how to keep new ambient phone charging solutions as secure as…


Thrown Back Thursdays, Terms of Service, Sexism & Censorship of Motherhood

Posted on: July 25th, 2014 by Felicity Team

Every “Throwback” Thursday many of us post nostalgic photos of our favourite memories from years gone by. Expedia wants to help take you back to the scenes where they originated. But before you go sharing yet another image on social media…have you taken a look at what you’ve made accessible by creating an account? These terms are in part how it’s possible that moms are seeing the images they’ve posted to Instagram disappear. Of course, this isn’t the only place…


The Social Network That Pays, Buy Buttons, Twitterbots and Social Media Sentences

Posted on: July 18th, 2014 by Felicity Team

Have you ever wished you could get paid for spending time on social media? There might just be a way with Bubblews. Facebook is testing out a new ‘buy button’ for businesses while twitterbots are revealing new insights into this week’s tragic MH17 plane crash. Finally, in a landmark case a youth in Nova Scotia has been ordered to stay off social media for twenty-one months as part of a court sentence. Welcome to Bubblews Social networks are already monetizing…


Social Media Interns, Launches, Drunk Filters and Erasers

Posted on: July 11th, 2014 by Felicity Team

Who’s in charge of your social media? If it’s the intern, we look at yet another example of why you may want to reconsider this decision. In other news, Spotify is finally coming to Canada, a filter is now available to help keep intoxicated individuals from ruining their online reputations and Sobrr has landed on the scene as the newest social media platform with fleeting content that disappears after twenty-four hours. Blaming The Intern As yet another company tries to…


Let’s Get Digital: Online Video, Hipe, Facebook Emotions & The Origin of Instagram

Posted on: July 4th, 2014 by Felicity Team

If you’re going to place a bet on digital advertising – or any advertising, for that matter – online video has become the frontrunner tactic, according to one new report. However, still images and animated GIFs shouldn’t be discounted, especially as new image messaging service Hipe takes off among the teenage crowd. Meanwhile, Facebook is under ever more critical scrutiny for the questionable emotion study conducted in 2012. Plus…did you know the original name for Instagram? Betting On Digital Video…


Twitter Police, Facebook Teens, Google+ Updates and Anti-Spam Confusion

Posted on: June 27th, 2014 by Felicity Team

It’s the last week before the Canadian Anti-Spam legislation goes into effect on July 1st. Are you ready? The answer may be more complicated (or much simpler) than you think. In other news, Google broke the hearts of content marketers everywhere by removing authorship photos from search results, while a new Forrester poll showed that perhaps Facebook hasn’t completely lost teens as previously speculated. Finally, for some time now Twitter has been the place where news breaks– but did you…


Updates on Technology & Social Media for The Drug Industry And More

Posted on: June 20th, 2014 by Felicity Team

Major updates in technology this week with Twitter finally supporting animated GIFs and everyone going crazy for an app that lets you say “Yo”. At the same time, the FDA released a new statement indicating a desire to add more rigour to social media within the drug industry. Finally, an insightful perspective on just why translation software won’t ever be able to beat the touch of a translator. Posting GIFs on Twitter After an ample push from the Twitter community,…