At Felicity, it's Brains not Bricks

At Felicity, our clients pay for brains, not bricks, buildings and “bored” rooms.

Our business model enables us to deliver tailored teams driven by seasoned communicators with big brand experience. We are able to provide greater value to our clients thanks to our virtual format. We’re not confined to ideas or people that fit within a “bored” room, mainly because we don’t have one in the first place!

When you’re selling hammers, everything looks like a nail. Most agencies “sell” a limited set of skills. At Felicity, our toolbox is full of a variety of exceptional talent including journalists, digital strategists, event organizers, stakeholder relations experts, creative directors, bloggers, media relations pros and other specialists. We create a bespoke tool kit for every client’s needs.

Communications can and should drive business results.
We’d love to use our brains to help you build your business.

Felicity is a full-service communications and content company.

Our 360 degree approach considers your business objectives through a powerful and panoramic lens.
Our unique, co-creative process unlocks access to the people and places your audiences trust most.

The result?

A more complete view of your brand, and the traction to stay miles ahead of your competitors.

how do we do it?
and what sets us apart?

By making connections, not noise ›

The Felicity Content Collective is our signature process, our sweet spot that helps you find yours.

By investing in brains, not bricks ›

Our unique, virtual model ensures you have top talent at your table.

By viewing the big picture of your business ›

Communications can and should drive business results, as they have for these brands.

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What Our Clients Say

Working with Felicity means being in a true partnership, from strategic planning through to delivery. Their seasoned team harnesses strong relationships with top media and influencers to bring them and all their insights to our brands. The virtual model has enabled Felicity to scale and specialize based on our needs.


– Mona Alishah,
Marketing Manager, Lindt & Sprüngli (Canada), Inc.

Felicity delivers tremendous value to our business. The talent, experience and media/influencer relationships of their team members delivers brand visibility and messaging in both high quantity but also with strong quality. Their approach to planning and the creativity that the Content Collective brings to the process set Felicity apart from all the other firms we looked at in our selection efforts. Planning with Felicity delivered not only great creative ideas to leverage our brand for the future but it built the relationships to deliver on those plans. Amy and her team are of the highest caliber and quality and we are fortunate to call them our partner.


– Todd Kelly,
General Manager, KIND Healthy Snacks Ulc.

The Felicity team has been great to work with. They brought to Breakfast Cereals Canada a strong understanding of nutrition and food issues, a sound planning discipline to respond to our communication needs and an ability to execute with excellence a complex and time crunched media outreach programme. The team of experts at Felicity bring passion and energy to solving communication challenges. Their results exceeded our expectations.


– Kathryn Fitzwilliam,
Executive Director, Breakfast Cereals Canada

Working with Felicity is a fantastic experience. They really do go out of their way to understand our business, our objectives, and what makes us truly different. More than just a PR firm, they get that a good PR strategy also has to be grounded in our business strategy. Always mindful of the bottom line, they continuously prove themselves as a valuable partner to LEVEL5.


– David Kincaid,
Managing Partner and CEO, Level5 Strategy Group

From the very start, Felicity has taken the time to understand our brand personality and goals. Leveraging their collective expertise, the team has been both engaged and responsive, connecting us with many strategic PR opportunities. The results speak for themselves!


– Holly deGraaf,
Interim General Manager and Director, Retail Operations and Public Relations, Ten Thousand Villages Canada