Welcome to our first issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. COVID-19 struck as our agency had just embarked on our new positioning as “helping wellbeing brands market well.” From health to financial, mental to...
As the research linking the consumption of too much sugar to severe health risks piles up, it should come as no surprise that a clear majority of Canadian women say sugar is an important consideration when choosing snacks for themselves and their children, according...
As one of the more popular content marketing themes of recent years, it’s surprising to read a headline about brand storytelling going out of style – but is that really the message this journalist is getting at? If you’ve ever encountered a rude airline passenger...
On the anniversary of 9/11 yesterday, many brands unfortunately demonstrated how to appear disingenuous – or even crass. We would have thought there might have been a heightened sense of awareness for these kinds of faux pas after DiGiorno’s misstep earlier this week,...
This week we saw over 100 female celebrities violated when personal nude photos were posted online. How safe are your private memories? In other news, it shouldn’t come as a surprise to find that when Malaysian Airlines announced their new ‘bucket list’ campaign, the...
