Put some Zax’s on it!
The challenge:
Felicity was challenged to build brand and product awareness for Zax’s Original, as well as to drive sales both at retail and online.
What we did:
- Felicity leveraged the trend of home organization / editing + first aid to create a Summer SOS Media Kit with a “Put some Zax’s On It!” theme.
- We created media materials and packages for media and influencers to get excited and prepared for summer outdoor activities.
The result:
- Earned digital and print coverage from media including IG stories from contributors/editors, online articles and round up pieces with reviews
- Built a valuable network of brand ambassadors
- With influencer coverage, media articles and paid partnerships, the program had a total reach of 5,376,833+.
- In addition to increasing brand awareness, the program helped to increase sales, Zax’s social community (over 300%) and newsletter subscribers.