Put some Zax’s on it!
Felicity was challenged to build brand and product awareness for Zax’s Original, as well as to drive sales both at retail and online.
What we did:
- Felicity leveraged the trend of home organization / editing + first aid to create a Summer SOS Media Kit with a “Put some Zax’s On It!” theme.
- We created media materials and packages for media and influencers to get excited and prepared for summer outdoor activities.
- Earned digital and print coverage from media including IG stories from contributors/editors, online articles and round up pieces with reviews
- Built a valuable network of brand ambassadors
- With influencer coverage, media articles and paid partnerships, the program had a total reach of 5,376,833+.
- In addition to increasing brand awareness, the program helped to increase sales, Zax’s social community (over 300%) and newsletter subscribers.