Zax’s Original

Zax’s Original

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Put some Zax’s on it!

The challenge:

Felicity was challenged to build brand and product awareness for Zax’s Original, as well as to drive sales both at retail and online. 

 

What we did:

  • Felicity leveraged the trend of home organization / editing + first aid to create a Summer SOS Media Kit with a “Put some Zax’s On It!” theme.
  • We created media materials and packages for media and influencers to get excited and prepared for summer outdoor activities.

The result:

  • Earned digital and print coverage from media including IG stories from contributors/editors, online articles and round up pieces with reviews
  • Built a valuable network of brand ambassadors 
  • With influencer coverage, media articles and paid partnerships, the program had a total reach of 5,376,833+.  
  • In addition to increasing brand awareness, the program helped to increase sales, Zax’s social community (over 300%) and newsletter subscribers.
Skills

Posted on

October 7, 2021

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