Canada’s most acclaimed sparkling wine house, Benjamin Bridge, approached Felicity to help ignite buzz and support Ontario sales efforts for their Nova 7 brand.
What we did:
With the challenge in mind, the team knew it would be critical to get Nova 7 into the hands (and mouths) of those who influence wine opinions and selection.
The team conducted extensive research and leveraged existing relationships with top food and wine influencers in Ontario, including wine columnists, event planners, restaurateurs and sommeliers.
To highlight the unique features that set Nova 7 apart from the competition, Felicity developed a high-quality influencer kit. The team created supporting materials and performed one-on-one liaison to get the most mileage for the brand.
The result:
The program was a very well-received “opening handshake” for Nova 7, placing the wine firmly on the map in this critical market.
