Put some Zax’s on it! The challenge: Felicity was challenged to build brand and product awareness for Zax’s Original, as well as to drive sales both at retail and online. What we did: Felicity leveraged the trend of home organization / editing + first...
Tantalizing Ontario taste buds with Nova 7 wine The challenge: Canada’s most acclaimed sparkling wine house, Benjamin Bridge, approached Felicity to help ignite buzz and support Ontario sales efforts for their Nova 7 brand. What we did: With the challenge in mind, the...
Making a splash for Spectro Dry Skin Therapy The challenge: The Felicity team was asked to drive consumer awareness and purchase of the re-branded Spectro Dry Skin Therapy product line. The goal was to gain national reach during Eczema Awareness Month, in order to...
Rolling out the red…toilet paper! The challenge: Celebrated Portuguese household paper company Renova was looking to enter the North American market, selecting Canada to debut its signature brightly-coloured products. They enlisted Felicity to create brand...
Announcing Stonemill’s Sustainability Story The challenge: In 2012, Stonemill Bakehouse set out to be a catalyst for the re-creation of a local supply chain, since many ingredients for bread are sourced from western Canada, or even abroad. To this end, the company...
