Establishing consumer connections for the Canadian Health Food Association
The Canadian Health Food Association (CHFA) is the country’s largest industry association dedicated to natural health and organic products. They selected Felicity as a partner in their quest to build a direct connection with consumers for the very first time. The motivation? To reinforce the efficacy and safety of natural health products.
What we did:
- Engaged subject matter experts, key stakeholders and influencers in our proprietary Content Collective process.
- Build on current sources of trust to amplify the launch of new CHFA consumer website, Healthier by Nature. Launch included ambassador/influencer engagement program, key messaging, media relations, event hosting and content curation.
- Our total reach for the program was 1.5 times our initial goal, with strong engagement and click/swipe through rates from influencer content