Canadian Health Food Association

Canadian Health Food Association

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Establishing consumer connections for the Canadian Health Food Association

The challenge:

The Canadian Health Food Association (CHFA) is the country’s largest industry association dedicated to natural health and organic products. They selected Felicity as a partner in their quest to build a direct connection with consumers for the very first time. The motivation? To reinforce the efficacy and safety of natural health products.

What we did:

  • Engaged subject matter experts, key stakeholders and influencers in our proprietary Content Collective process.
  • Build on current sources of trust to amplify the launch of new CHFA consumer website, Healthier by Nature. Launch included ambassador/influencer engagement program, key messaging, media relations, event hosting and content curation.

The result:

  • Our total reach for the program was 1.5 times our initial goal, with strong engagement and click/swipe through rates from influencer content

Posted on

February 27, 2020

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