What you need to know about influencer marketing
Like it or not, social media has become an important content hub for consumers and brands, alike. If you want to extend your reach as a brand, influencer marketing is essential. In this issue, we share some news from the influencer sphere along with direct insight from social media content creators themselves.
Want to know how to plan and produce successful social media collaborations? Read on, or give us a shout.
Wellbeing from around the web
Image: Ron Lach
For influencer marketing to drive sales, trust must translate to real strategies
Brands have increasingly been relinquishing control over sponsored content, empowering influencers to apply their expertise and community relationships. Content creators, after all, have explicit knowledge of the platform and their audience.
The takeaway: When brand marketers put trust in creators, everyone benefits. Case studies, like the Ocean Spray example in the article, show that more organic content resonates better with consumers.
CGI (computer-generated) influencers are here. Who’s profiting from them should give you pause
Image: Miquela in her video for “Hate Me.” Baauer / YouTube
Computer-generated influencers on social media are a trend that may seem harmless on the surface. But dig a bit deeper with the author of this Fast Company article to see the potential harm they generate. “The sheen of CGI influencers’ surface-level image does not mask what they really symbolize: a demand for marketable, lifelike, “diverse” characters that can be easily altered to suit the whims of brands.
The takeaway: Be wary of collaborations with influencers who have no way of being authentic, because they’re literally not real.
Real talk: How real influencers feel about brand collaborations
We spoke with some popular Instagram influencers about how they like—and don’t like—to work with brands.
“We love working with brands that have the same values as us and who allow us the freedom and flexibility to create content that best represents them in a way that is impactful with our audience and true to ourselves.” – Sarah Lajeunesse and Apryl Munro, Thiskindalife
Find out what makes a collaboration successful and what not to do.
Wellbeing event: Wellbeing Reset, Starting November 15th, 2021
Wellbeing marketers need to reset and recharge, too. Here’s a great upcoming wellness event hosted by our friends at Clear Concept Inc.: Training, support and inspiration to help you prioritize your wellbeing & make time for what matters most.
This five-week program from Clear Concept Inc. combines on-demand learning and group coaching to help participants take their wellbeing to the next level. Get inspired, learn practical strategies and embrace the latest science about habits to prioritize your wellbeing according to these seven pillars: sleep, meditation, and mindfulness, exercise, gratitude, relaxation, nutrition, relationships. Learn more and register here.
Feeling inspired?
Share MarketWell with fellow wellbeing marketers and we’ll make a donation to the Canadian Mental Health Association (CMHA).
As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.
To your wellbeing,
Amy Laski
Founder and President
Felicity [Inspiring Communications]