How can you incorporate warmth and empathy in your marketing?

How are you? It’s a question you probably ask, and are asked, several times a day. What would happen if you got or gave the REAL answer? Let’s face it, there are a lot of mediocre (or worse) days happening right now. But how many times have you heard or answered...

Willful: tackling the taboos around end-of-life planning

This month, we interviewed with Erin Bury, CEO and co-founder of Willful, an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. She shared about Willful’s empathetic approach and how preparing for death and...

How can you make your audience feel good?

Normally at this time of year, I take a few small steps to counteract a slight wane in energy levels caused by the reduced light and temperamental weather. This being 2020, I am trying to amp up focus on taking even stronger actions. In the face of our situation where...

How deeply do you understand your consumer?

I hope this edition of MarketWell finds you well. MarketWell is a monthly newsletter for marketers in the wellbeing space, by Felicity. The Greek philosopher Heraclitus famously said “Change is the only constant” more than 2,500 years ago. It’s a statement that not...

Is wellbeing washed up?

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