How can you incorporate warmth and empathy in your marketing?

How are you? It’s a question you probably ask, and are asked, several times a day. What would happen if you got or gave the REAL answer? Let’s face it, there are a lot of mediocre (or worse) days happening right now. But how many times have you heard or answered...

Willful: tackling the taboos around end-of-life planning

This month, we interviewed with Erin Bury, CEO and co-founder of Willful, an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. She shared about Willful’s empathetic approach and how preparing for death and...

How can you make your audience feel good?

Normally at this time of year, I take a few small steps to counteract a slight wane in energy levels caused by the reduced light and temperamental weather. This being 2020, I am trying to amp up focus on taking even stronger actions. In the face of our situation where...

How deeply do you understand your consumer?

I hope this edition of MarketWell finds you well. MarketWell is a monthly newsletter for marketers in the wellbeing space, by Felicity. The Greek philosopher Heraclitus famously said “Change is the only constant” more than 2,500 years ago. It’s a statement that not...

Is wellbeing washed up?

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How can I take my brand’s wellbeing story from languishing to flourishing?

As we look ahead with cautious optimism, consumers expect brands to play a role in enhancing wellbeing.

So what’s your brand doing? If you are taking action to contribute to wellbeing, do the right people know about it?

Fill in your details below to be emailed our checklist to make sure your wellbeing story will resonate with – and motivate – your audiences.

Thank you for requesting our white paper.

How can I take my brand’s wellbeing story from languishing to flourishing?

Thank you for requesting our checklist.