Are you still using the word “crazy?”

Welcome to the June edition of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. Prior to the pandemic, our team at Felicity selected the Canadian Mental Health Association to receive a donation from us for each new subscriber to...

How to launch your brand during COVID-19

We chatted with Nicole Bleiwas, president of Felicity client Herbert, a functional beverage brand that “aims to harness the power of plants to help us grow in our everyday lives.” Herbert was started by some of the founders of Greenhouse Juice Co. Nicole built her...

Is your brand guilty of yogababble?

Welcome to our third edition of MarketWell. MarketWell is a monthly newsletter for marketers in the wellbeing space, by Felicity. Is wellbeing marketing making consumers more anxious?  How has this changed in light of COVID-19? I answered these questions and more in...

Felicity featured in strategy magazine

How do Canadians feel about wellbeing marketing in the age of COVID-19? Felicity president Amy Laski was interviewed by strategy c-suite editors to share insights based on our recent white paper, “Is Wellbeing Washed Up?” Check out the entire...

Wellbeing Brand Aid

At Felicity [Inspiring Communications], we’re passionate about helping wellbeing brands market well. From mental to the physical (health/nutrition/fitness), social to societal (workplace/community/environment), certainly, wellbeing has never been more top-of-mind than...

Is wellbeing washed up?

Thank you for requesting our white paper.