How can you reframe wellbeing to resonate with your audience?

Welcome to the August issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. This month, the team at Felicity was charmed by Kraft’s newest campaign, which reframes how we look at wellbeing. It takes the focus off of nutrition and...

Is your brand on the pulse of circadian health?

Welcome to the July issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. We hope this finds you and your family well, and that you are making the most of this very unique summer in which we find ourselves. While we hold out hope...

How AlayaCare is helping home care agencies through the pandemic

    We interviewed AlayaCare VP of Strategy & Corporate Development, Neil Grunberg, about how the pandemic has affected the cloud-based home health business. Read on for his take on the company’s growth and challenges, as well as business, and what it’s been...

Are you still using the word “crazy?”

Welcome to the June edition of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. Prior to the pandemic, our team at Felicity selected the Canadian Mental Health Association to receive a donation from us for each new subscriber to...

How to launch your brand during COVID-19

We chatted with Nicole Bleiwas, president of Felicity client Herbert, a functional beverage brand that “aims to harness the power of plants to help us grow in our everyday lives.” Herbert was started by some of the founders of Greenhouse Juice Co. Nicole built her...

Is wellbeing washed up?

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