Written by Amy Laski for Marketing Magazine. Marketers need to recognize the shift from bloggers to creators says agency president. In an increasingly virtual world of interactions, brands are more challenged than ever to move beyond traffic to gain traction, and in...
Amy’s original feature, Is Media Relations Dead?, appeared in the International Association of Business Communicators “Communicator Magazine.” Only a few months in and already 2016 has been a dismal year for the media business in Canada. First, it...
Being a great mom and working hard at my job is a balancing act that shifts every day; not only mentally but physically and emotionally. Two years ago I made a decision to dramatically alter what this balance would look like. I had been working at a 130-person PR firm...
Marketers are paying close attention to hipster moms. And it’s no wonder. According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). And...
Shane Schick is as an award-winning journalist, innovator and relationship-builder, with more than 15 years of experience in the technology sector. I first connected with Shane in 2011 while working on a PR campaign for Microsoft Canada. Today, Shane is the...
Originally published by Strategy Online. As marketers in today’s fragmented — yet converging — media landscape, we are faced with a conundrum: while social media makes it easier to reach target audiences, it’s getting more challenging to engage and influence them....
