It’s a new year, and I hope yours has gotten off to a healthy start.
If necessity is the mother of invention, then the pandemic has been the mother of all sorts of inventiveness! We’ve been forced to think creatively to redefine “gatherings” in both our personal and professional lives. From holiday festivities to meetings and media events, we’ve stretched the boundaries of what’s possible online. Some forays have worked well, while others stretch too far and reinforce the disconnection. Amidst all the uncertainty, one thing is for sure: We’re always seeking out new ways to engage and get engaged. So, we are thrilled to infuse our engagement repository with some new guidelines for mindful virtual gatherings, courtesy of Brené Brown.
Read on for a snapshot on wellbeing trends from around the web, and our take on gatherings for wellbeing brands.
Wellbeing from around the web
COVID communications cheat sheet
This handy cheat sheet outlines the language to use when talking or writing about the pandemic. The takeaway: With a vaccine rolling out yet lots of vaccine hesitancy in our midst, our choice of words as marketers in the context of COVID can make or break the impact of what we’re saying.
Keeping close to customers will be critical in 2021
Physical distancing and restrictions have taken a significant toll on many businesses, well beyond simply not being allowed to have consumers in brick-and-mortar locations. Paths-to-purchase have been overhauled, and we’ve learned a lot along the way. The takeaway: Some brands have mastered making online consumer connections as alluring and informative as in-store displays.
Wellbeing marketing skill: Plan a mindful (virtual) gathering for your audience
In November, shame researcher, author, speaker and self-help hero Brené Brown interviewed master facilitator, strategic advisor and author Priya Parker about the art of gathering—during a time when gatherings are totally different than in the past—on her podcast Unlocking Us.
When the pair identified their podcast interview as a “gathering” between Brown, Parker and the listeners, it opened up a discussion on redefining what it means “to gather” and called into question the success of formulas for gatherings from the before times. It left us asking how wellbeing marketers can apply Parker’s tips for gathering to podcasts, meetings, Zoom calls and even social media posts.
Read our insights on the Felicity blog.
Share MarketWell with fellow wellbeing marketers and we’ll make a donation to the Canadian Mental Health Association (CMHA).
As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.
To your wellbeing,
Founder and President
Felicity [Inspiring Communications]