I’ve always been an animal lover. Amateur foodie. Dedicated baker. If you had asked me five years ago whether these attributes would lead me to live on a remote island in the wilds of British Columbia where cell reception is spotty but “hey, there’ll be room for your...
Every December, for the last few years, I’ve seen my colour enthusiast friends joyfully share Pantone’s colour of the year throughout social media. Fashionable, timely and quite simply just an interesting annual report to review, Pantone’s colour of the year is more...
The meteoric rise and unexpected, confusing disappearance of a viral video has been on my mind all day. Let’s start from the beginning. Smart, savvy female engineer notices that there is a serious lack of women in her industry. Builds a product – GoldieBlox – with the...
With recent confirmation from Facebook that teens “may” be spending less time on the site than ever before, brand marketers may start reconsidering how and where their budgets are spent on social media. But haven’t we seen this trend before? Despite the ubiquitous...
On October 17, 2013, the Felicity team met at Riz North in Toronto to discuss social media trends and socialize during our team ‘Social Social’. We started the day introducing new team members, highlighting recent client campaigns, celebrating new wins and planning...
