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GoldieBlox vs. Beastie Boys: Who’s Goliath?
The meteoric rise and unexpected, confusing disappearance of a viral video has been on my mind all day. Let’s start...
Answering PR’s Wakeup Call: Remodeling Our Business Model
We often talk about how the job of public relations professionals has changed over the years. As the media landscape...
Diversifying Your Social Media Strategy: Smart Move or Spread Too Thin?
With recent confirmation from Facebook that teens “may” be spending less time on the site than ever before, brand...
Felicity Social Social 2013
On October 17, 2013, the Felicity team met at Riz North in Toronto to discuss social media trends and socialize during...
The Power of Pinterest: When An Audience of 4 Million Are Left At The Door
What does it take to secure a media pass for a major event such as MasterCard Toronto Fashion Week? Presumably a...
Communicating sustainability doesn't have to be complicated… if a few rules are followed.
Communicating a company’s environmental and social performance to stakeholders in an authentic, transparent manner is...
Felicity Urban Retreat 2013
On May 7, 2013, the Felicity team came together at The Drake Hotel in Toronto for lots of learning and laughter during...
Leaning in, leaning on, leaning out
The recent launch of the book “Lean In: Women, Work and the Will to Lead” by Facebook COO Sheryl Sandberg has ignited...
Top dos and don’ts for working with brand journalists
As brands become publishers (and old-school publishers’ budgets shrink) an increasing number of journalists have...