{"id":7214,"date":"2021-10-07T11:25:06","date_gmt":"2021-10-07T15:25:06","guid":{"rendered":"https:\/\/felicitypr.com\/?post_type=project&p=7214"},"modified":"2021-10-15T10:39:54","modified_gmt":"2021-10-15T14:39:54","slug":"zaxs-original","status":"publish","type":"project","link":"https:\/\/felicitypr.com\/project\/zaxs-original\/","title":{"rendered":"Zax’s Original"},"content":{"rendered":"
<\/div>\n

Put some Zax’s on it!<\/span><\/h2>\n

The challenge:<\/h2>\n

Felicity was challenged to build brand and product awareness for Zax\u2019s Original, as well as to drive sales both at retail and online.\u00a0<\/span><\/p>\n

 <\/p>\n

What we did:<\/h2>\n
    \n
  • Felicity leveraged the trend of home organization \/ editing + first aid to create a Summer SOS Media Kit with a \u201cPut some Zax\u2019s On It!\u201d theme.<\/span><\/li>\n
  • We created media materials and packages for media and influencers to get excited and prepared for summer outdoor activities. <\/span><\/li>\n<\/ul>\n

    The result:<\/h2>\n
      \n
    • Earned digital and print coverage from media including IG stories from contributors\/editors, online articles and round up pieces with reviews<\/span><\/li>\n
    • Built a valuable network of brand ambassadors\u00a0<\/span><\/li>\n
    • With influencer coverage, media articles and paid partnerships, the program had a total reach of 5,376,833+.\u00a0\u00a0<\/span><\/li>\n
    • In addition to increasing brand awareness, the program helped to increase sales, Zax\u2019s social community (over 300%) and newsletter subscribers.<\/span><\/li>\n<\/ul>\n<\/span>","protected":false},"excerpt":{"rendered":"

      Put some Zax’s on it! The challenge: Felicity was challenged to build brand and product awareness for Zax\u2019s Original, as well as to drive sales both at retail and online.\u00a0   What we did: Felicity leveraged the trend of home organization \/ editing + first aid to create a Summer SOS Media Kit with a […]<\/p>\n","protected":false},"author":59,"featured_media":7232,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[317],"project_tag":[],"acf":[],"yoast_head":"\nZax's Original - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/project\/zaxs-original\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zax's Original - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Put some Zax’s on it! The challenge: Felicity was challenged to build brand and product awareness for Zax\u2019s Original, as well as to drive sales both at retail and online.\u00a0   What we did: Felicity leveraged the trend of home organization \/ editing + first aid to create a Summer SOS Media Kit with a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/felicitypr.com\/project\/zaxs-original\/\" \/>\n<meta property=\"og:site_name\" content=\"Felicity PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FelicityPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T14:39:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-15-at-9.41.58-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"846\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:site\" content=\"@Felicity_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/felicitypr.com\/#organization\",\"name\":\"Felicity PR\",\"url\":\"https:\/\/felicitypr.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/felicity_pr\",\"https:\/\/www.linkedin.com\/company\/felicitypr\/\",\"https:\/\/www.facebook.com\/FelicityPR\/\",\"https:\/\/twitter.com\/Felicity_PR\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"width\":224,\"height\":96,\"caption\":\"Felicity PR\"},\"image\":{\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/felicitypr.com\/#website\",\"url\":\"https:\/\/felicitypr.com\/\",\"name\":\"Felicity PR\",\"description\":\"Inspiring Communications\",\"publisher\":{\"@id\":\"https:\/\/felicitypr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/felicitypr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/project\/zaxs-original\/#primaryimage\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-15-at-9.41.58-AM.png\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-15-at-9.41.58-AM.png\",\"width\":846,\"height\":428},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/felicitypr.com\/project\/zaxs-original\/#webpage\",\"url\":\"https:\/\/felicitypr.com\/project\/zaxs-original\/\",\"name\":\"Zax's Original - Felicity PR\",\"isPartOf\":{\"@id\":\"https:\/\/felicitypr.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/felicitypr.com\/project\/zaxs-original\/#primaryimage\"},\"datePublished\":\"2021-10-07T15:25:06+00:00\",\"dateModified\":\"2021-10-15T14:39:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/felicitypr.com\/project\/zaxs-original\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/felicitypr.com\/project\/zaxs-original\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/felicitypr.com\/project\/zaxs-original\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/felicitypr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/felicitypr.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Zax’s Original\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zax's Original - Felicity PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/felicitypr.com\/project\/zaxs-original\/","og_locale":"en_US","og_type":"article","og_title":"Zax's Original - Felicity PR","og_description":"Put some Zax’s on it! 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