{"id":5307,"date":"2020-02-27T13:06:18","date_gmt":"2020-02-27T18:06:18","guid":{"rendered":"https:\/\/felicitypr.com\/?post_type=project&#038;p=5307"},"modified":"2020-03-24T14:13:37","modified_gmt":"2020-03-24T18:13:37","slug":"chfa","status":"publish","type":"project","link":"https:\/\/felicitypr.com\/project\/chfa\/","title":{"rendered":"Canadian Health Food Association"},"content":{"rendered":"<div><\/div>\n<h2 style=\"text-align: center;\">Establishing consumer connections for the Canadian Health Food Association<\/h2>\n<h2 class=\"center-line\">The challenge:<\/h2>\n<p>The Canadian Health Food Association (CHFA) is the country\u2019s largest industry association dedicated to natural health and organic products. They selected Felicity as a partner in their quest to build a direct connection with consumers for the very first time. The motivation? To reinforce the efficacy and safety of natural health products.<\/p>\n<h2 class=\"center-line\">What we did:<\/h2>\n<ul>\n<li>Engaged subject matter experts, key stakeholders and influencers in our proprietary <a href=\"https:\/\/felicitypr.com\/expertise\/\">Content Collective<\/a> process.<\/li>\n<li>Build on current sources of trust to amplify the launch of new CHFA consumer website, Healthier by Nature. Launch included ambassador\/influencer engagement program, key messaging, media relations, event hosting and content curation.<\/li>\n<\/ul>\n<h2 class=\"center-line\">The result:<\/h2>\n<ul>\n<li>Our total reach for the program was 1.5 times our initial goal, with strong engagement and click\/swipe through rates from influencer content<\/li>\n<\/ul>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Establishing consumer connections for the Canadian Health Food Association The challenge: The Canadian Health Food Association (CHFA) is the country\u2019s largest industry association dedicated to natural health and organic products. They selected Felicity as a partner in their quest to build a direct connection with consumers for the very first time. The motivation? To reinforce [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":5575,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[],"project_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canadian Health Food Association - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/project\/chfa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canadian Health Food Association - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Establishing consumer connections for the Canadian Health Food Association The challenge: The Canadian Health Food Association (CHFA) is the country\u2019s largest industry association dedicated to natural health and organic products. 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