{"id":5198,"date":"2020-02-27T13:28:23","date_gmt":"2020-02-27T18:28:23","guid":{"rendered":"https:\/\/felicitypr.com\/?post_type=project&#038;p=5198"},"modified":"2020-03-10T12:29:19","modified_gmt":"2020-03-10T16:29:19","slug":"crayola-take-note","status":"publish","type":"project","link":"https:\/\/felicitypr.com\/project\/crayola-take-note\/","title":{"rendered":"Crayola Take Note!"},"content":{"rendered":"<h2><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5539\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/03\/Take-Note-Crayola.jpg\" alt=\"Crayola Take Note back-to-school campaign\" width=\"600\" height=\"400\" srcset=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/03\/Take-Note-Crayola.jpg 600w, https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/03\/Take-Note-Crayola-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/h2>\n<h2 style=\"text-align: center;\">Take Note with Crayola at back-to-school<\/h2>\n<h2>The challenge:<\/h2>\n<p>Beloved, iconic brand Crayola was entering a new, more grown-up category with the launch of Take Note! \u2013 a collection of innovative study and writing tools specially designed for teens and tweens. Timed to capture Back to School shopping and buzz, Felicity was asked to develop a colourful, targeted media and influencer relations strategy to show how Take Note! can transform practically anything from Boring to Bold.<\/p>\n<h2>What we did:<\/h2>\n<ul>\n<li>Developed an engaging \u201cBoring to Bold\u201d challenge and seeding initiative for target media and micro and macro influencers.<\/li>\n<li>Created brand awareness, excitement, coverage and interaction surrounding the Back-to-School season with Take Note! product.<\/li>\n<li>Leveraged our Boring to Bold theme to initiate creative collaborations with demo-rich influencers and media including students, bullet journalists, artists, teen magazines, and moms.<\/li>\n<\/ul>\n<h2>The results:<\/h2>\n<ul>\n<li>Secured a total program reach of over 2,650,000 comprised of social, digital and broadcast coverage including CTV Your Morning Toronto, CH Morning Live, Faze Magazine, Savvy Mom and CTV Ottawa.<\/li>\n<li>Firmly placed the Take Note! brand on the radar of target media and influencers for future relationship and coverage building opportunities.<\/li>\n<\/ul>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Take Note with Crayola at back-to-school The challenge: Beloved, iconic brand Crayola was entering a new, more grown-up category with the launch of Take Note! \u2013 a collection of innovative study and writing tools specially designed for teens and tweens. Timed to capture Back to School shopping and buzz, Felicity was asked to develop a [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":5578,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[],"project_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crayola Take Note! - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/project\/crayola-take-note\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crayola Take Note! - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Take Note with Crayola at back-to-school The challenge: Beloved, iconic brand Crayola was entering a new, more grown-up category with the launch of Take Note! \u2013 a collection of innovative study and writing tools specially designed for teens and tweens. Timed to capture Back to School shopping and buzz, Felicity was asked to develop a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/felicitypr.com\/project\/crayola-take-note\/\" \/>\n<meta property=\"og:site_name\" content=\"Felicity PR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FelicityPR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-10T16:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/crayola.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:site\" content=\"@Felicity_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/felicitypr.com\/#organization\",\"name\":\"Felicity PR\",\"url\":\"https:\/\/felicitypr.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/felicity_pr\",\"https:\/\/www.linkedin.com\/company\/felicitypr\/\",\"https:\/\/www.facebook.com\/FelicityPR\/\",\"https:\/\/twitter.com\/Felicity_PR\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/06\/logo-full.png\",\"width\":224,\"height\":96,\"caption\":\"Felicity PR\"},\"image\":{\"@id\":\"https:\/\/felicitypr.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/felicitypr.com\/#website\",\"url\":\"https:\/\/felicitypr.com\/\",\"name\":\"Felicity PR\",\"description\":\"Inspiring Communications\",\"publisher\":{\"@id\":\"https:\/\/felicitypr.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/felicitypr.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/felicitypr.com\/project\/crayola-take-note\/#primaryimage\",\"url\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/crayola.jpg\",\"contentUrl\":\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/02\/crayola.jpg\",\"width\":450,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/felicitypr.com\/project\/crayola-take-note\/#webpage\",\"url\":\"https:\/\/felicitypr.com\/project\/crayola-take-note\/\",\"name\":\"Crayola Take Note! - Felicity PR\",\"isPartOf\":{\"@id\":\"https:\/\/felicitypr.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/felicitypr.com\/project\/crayola-take-note\/#primaryimage\"},\"datePublished\":\"2020-02-27T18:28:23+00:00\",\"dateModified\":\"2020-03-10T16:29:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/felicitypr.com\/project\/crayola-take-note\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/felicitypr.com\/project\/crayola-take-note\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/felicitypr.com\/project\/crayola-take-note\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/felicitypr.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/felicitypr.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Crayola Take Note!\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crayola Take Note! - Felicity PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/felicitypr.com\/project\/crayola-take-note\/","og_locale":"en_US","og_type":"article","og_title":"Crayola Take Note! - Felicity PR","og_description":"Take Note with Crayola at back-to-school The challenge: Beloved, iconic brand Crayola was entering a new, more grown-up category with the launch of Take Note! \u2013 a collection of innovative study and writing tools specially designed for teens and tweens. 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