{"id":3479,"date":"2018-03-13T14:23:13","date_gmt":"2018-03-13T18:23:13","guid":{"rendered":"https:\/\/felicitypr.com\/?post_type=case-studies&#038;p=3479"},"modified":"2020-03-24T13:53:40","modified_gmt":"2020-03-24T17:53:40","slug":"the-woman-cave","status":"publish","type":"project","link":"https:\/\/felicitypr.com\/project\/the-woman-cave\/","title":{"rendered":"The [Wo]Man Cave"},"content":{"rendered":"<p style=\"text-align: center;\">Did you know that upwards of <a href=\"http:\/\/www.mintel.com\/press-centre\/social-and-lifestyle\/three-out-of-five-canadian-moms-use-social-media-to-learn-about-and-buy-products\">70% of female consumers make purchase decisions based on social media referrals, yet only 19%<\/a> of Canadian women report having had a meaningful interaction with a brand on social media?<\/p>\n<p style=\"text-align: center;\">The missing link is <b>personal engagement.<\/b><\/p>\n<p style=\"text-align: center;\">Enter the Felicity [Wo]Man Cave, an annual brand experience and gifting lounge tailored to lifestyle journalists, content creators, and bloggers. Held each spring, the event brings together some of Canada\u2019s leading and emerging female-targeted brands with the influencers who impact female purchase decisions. The event gives attendees the opportunity to sample products, forge new and lasting relationships, and enjoy a morning of inspiration, collaboration, and relaxation too!<\/p>\n<p>&nbsp;<\/p>\n<div>\n<div><\/div>\n<\/div>\n<p><center>\u00a0<\/center><iframe loading=\"lazy\" title=\"Felicity Woman Cave 2016\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pS6NCOUzq48?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3 class=\"center-line\">Brand Benefits<\/h3>\n<p>Exclusive access to A-list media and content creators<\/p>\n<p>A cost-effective, high-touch way to earn coverage<\/p>\n<p>An unprecedented collaborative opportunity to forge new relationships with consumers and the Influencers who drive their purchase decisions<\/p>\n<p>An opportunity to connect with other like-minded brands<\/p>\n<p>Access to a made-to-measure Felicity team that works with each brand to develop the creative concept, manage the project and execute every last detail<\/p>\n<p>And much more!<\/p>\n<p><b> <a href=\"mailto:info@felicity.wowdigital.com\">Drop us a line<\/a> to learn how your brand can engage your most influential creators.<\/b><\/p>\n<h3 class=\"center-line\">2016 Event Highlights<\/h3>\n<p>75+ A-list journalists and bloggers in attendance including Canadian Living, Style at Home, Savvy Mom, The Yummy Mummy Club, and more<\/p>\n<p>24 beautifully-designed, interactive \u2018zones\u2019 bringing each brand to life in a unique way<\/p>\n<p>Delicious food &amp; wine<\/p>\n<p>Luxurious manicures and hand massages<\/p>\n<p>Hosted in the urban-chic Berkeley Fieldhouse in downtown Toronto<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"center-line\">[Wo]Man Cave 2016 Participating Brands<\/h3>\n<p><img loading=\"lazy\" class=\"img-responsive aligncenter wp-image-2966 size-full\" src=\"http:\/\/felicity.wowdigital.com\/wp-content\/uploads\/2016\/04\/WoMan-Cave-2016-Major-Brands4.jpg\" alt=\"Felicity [Wo]Man Cave Results 2016.pptx 2\" width=\"800\" height=\"600\" srcset=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/04\/WoMan-Cave-2016-Major-Brands4.jpg 800w, https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/04\/WoMan-Cave-2016-Major-Brands4-300x225.jpg 300w, https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/04\/WoMan-Cave-2016-Major-Brands4-768x576.jpg 768w, https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/04\/WoMan-Cave-2016-Major-Brands4-510x382.jpg 510w, https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/04\/WoMan-Cave-2016-Major-Brands4-480x360.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"center-line\">[Wo]Man Cave 2016 Social Media Coverage<\/h3>\n<p>Below is some of\u00a0the social media coverage from [Wo]Man Cave 2016. Click on an image to see the post on Twitter, Facebook, or Instagram.<\/p>\n<p><center>\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-3479 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/GraceDMoores\/status\/742728587858436096\" class=\"no-lightbox\"><img width=\"280\" height=\"300\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/04\/Grace-Moores_FibreOne_Twitter-280x300.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/GreenMomsCo\/status\/742830468102512641\" class=\"no-lightbox\"><img width=\"300\" height=\"285\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/Echoage_twitter_Sara-V2-300x285.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/BGpJvaIDmSU\/?tagged=womancave16&hl=en\" class=\"no-lightbox\"><img width=\"300\" height=\"192\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/DeSerres_Tweenhood_Instagram-300x192.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/80twentyrule\/status\/742804885582794753\" class=\"no-lightbox\"><img width=\"287\" height=\"300\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/ChristyBrissette_Elmwood_Twitter-287x300.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/YummyMummyClub\/status\/742761653427658756\" class=\"no-lightbox\"><img width=\"300\" height=\"248\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/Erica-Ehm_booBamboo_Twitter-300x248.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/BGtrJAHsjk0\/?tagged=womancave16&hl=en\" class=\"no-lightbox\"><img width=\"300\" height=\"196\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/MapleandMarigold_SeventhGeneration_Instagram-300x196.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/MSCMommyLife\/status\/742728494493224961\" class=\"no-lightbox\"><img width=\"300\" height=\"239\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/Renee_Umbra_twitter-300x239.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/BGri9qtkY_O\/?tagged=womancave16&hl=en\" class=\"no-lightbox\"><img width=\"300\" height=\"220\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/CanadaStays_MybitsandBleeps_Instagram-300x220.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/BGro3iLtG3V\/?tagged=womancave16&hl=en\" class=\"no-lightbox\"><img width=\"300\" height=\"190\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/eclecticsoapbox_Nestlepopz_Twitter-300x190.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/ashlaurin\/status\/742715878089887744\" class=\"no-lightbox\"><img width=\"300\" height=\"249\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/OCC_Ashley-L_Twitter-300x249.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"http:\/\/www.yummymummyclub.ca\/blogs\/erica-ehm-exposed\/20160614\/11-useful-things-i-picked-up-at-the-woman-cave-event-that-you-need-bc\" class=\"no-lightbox\"><img width=\"187\" height=\"300\" src=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/10\/YMC_11-useful-things-187x300.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/center>Don\u2019t take our word for it\u2026 listen to what our attendees and participants had to say.<br \/>\nCheck out our footage from<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"center-line\">The Felicity [Wo]Man Cave 2015<\/h3>\n<div><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div class=\"video-box\">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\" src=\"https:\/\/player.vimeo.com\/video\/144179225?title=0&amp;byline=0&amp;portrait=0\" width=\"650\" height=\"365\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Did you know that upwards of 70% of female consumers make purchase decisions based on social media referrals, yet only 19% of Canadian women report having had a meaningful interaction with a brand on social media? The missing link is personal engagement. Enter the Felicity [Wo]Man Cave, an annual brand experience and gifting lounge tailored [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":5600,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[316,317,319],"project_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The [Wo]Man Cave - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/project\/the-woman-cave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The [Wo]Man Cave - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Did you know that upwards of 70% of female consumers make purchase decisions based on social media referrals, yet only 19% of Canadian women report having had a meaningful interaction with a brand on social media? 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