{"id":3425,"date":"2018-02-08T12:54:37","date_gmt":"2018-02-08T17:54:37","guid":{"rendered":"https:\/\/felicitypr.com\/?post_type=case-studies&#038;p=3425"},"modified":"2020-03-23T14:35:03","modified_gmt":"2020-03-23T18:35:03","slug":"lindt-2","status":"publish","type":"project","link":"https:\/\/felicitypr.com\/project\/lindt-2\/","title":{"rendered":"Lindt the Season"},"content":{"rendered":"<div><\/div>\n<h2 style=\"text-align: center;\">Celebrating Lindt the Season<\/h2>\n<h2 class=\"center-line\">The challenge:<\/h2>\n<p>Felicity was challenged to position Lindt The Season magazine &amp; lindttheseason.ca as the destination for all holiday food, d\u00e9cor and entertaining needs, and drive traffic both in-store and online.<\/p>\n<h2 class=\"center-line\">What we did:<\/h2>\n<ul>\n<li>Felicity created an integrated, multi-faceted approach to generate awareness through both traditional and influencer channels.<\/li>\n<li>New seasonal Lindor truffle flavours were seeded with influencers to mark the official start of the holiday season.<\/li>\n<li>The magazine was then brought to life in an exclusive \u2018Lindt <i>Your<\/i> Season\u2019 media and influencer event where attendees created customized recipes and crafts.<\/li>\n<li>Select influencers were also engaged to create and share posts across their platforms.<\/li>\n<\/ul>\n<h2 class=\"center-line\">The results:<\/h2>\n<ul>\n<li>Twenty-seven influencers received Lindor product generating over 415,000 social media impressions<\/li>\n<li>Seventeen guests attended the event resulting in over 1.9K blog\/media impressions.<\/li>\n<li>Seven blogger posts garnered more than 280,000 blog impressions and over 500,000 social media impressions.<\/li>\n<\/ul>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Celebrating Lindt the Season The challenge: Felicity was challenged to position Lindt The Season magazine &amp; lindttheseason.ca as the destination for all holiday food, d\u00e9cor and entertaining needs, and drive traffic both in-store and online. What we did: Felicity created an integrated, multi-faceted approach to generate awareness through both traditional and influencer channels. New seasonal [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":5591,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[],"project_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lindt the Season - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/project\/lindt-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lindt the Season - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"Celebrating Lindt the Season The challenge: Felicity was challenged to position Lindt The Season magazine &amp; lindttheseason.ca as the destination for all holiday food, d\u00e9cor and entertaining needs, and drive traffic both in-store and online. 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