{"id":7467,"date":"2022-05-03T10:00:43","date_gmt":"2022-05-03T14:00:43","guid":{"rendered":"https:\/\/felicitypr.com\/?p=7467"},"modified":"2022-05-03T09:56:04","modified_gmt":"2022-05-03T13:56:04","slug":"personalization-doesnt-have-to-be-difficult","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/personalization-doesnt-have-to-be-difficult\/","title":{"rendered":"Personalization doesn\u2019t have to be difficult"},"content":{"rendered":"
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Before Mother\u2019s Day, I received emails offering to let me opt out of upcoming Mother\u2019s Day newsletters. Not all holidays make people feel warm and fuzzy and it\u2019s important to let your consumers customize their preferences. Having said that, <\/span>a recent article<\/span><\/a> questions these opt-out emails suggesting that another layer of sensitivity and personalization be built in from day one: why not let consumers choose which emails to opt out of when they first sign up or make a purchase? This might mean more work in setting up your email outreach but makes for a better customer journey overall.<\/span><\/p>\n What small steps can you take to be more sensitive to your consumers while personalizing their journey?<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\nWellbeing from around the web<\/span><\/strong><\/h4>\n