{"id":7453,"date":"2022-04-19T09:30:59","date_gmt":"2022-04-19T13:30:59","guid":{"rendered":"https:\/\/felicitypr.com\/?p=7453"},"modified":"2022-04-18T18:00:11","modified_gmt":"2022-04-18T22:00:11","slug":"metaverse","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/metaverse\/","title":{"rendered":"What the metaverse means for your brand"},"content":{"rendered":"
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Everyone is talking about the metaverse\u2014and while it may seem like an intimidating new world to figure out, it\u2019s actually already all around us. <\/span>Brands are connecting with users<\/span><\/a> through games like Roblox, Fortnite and even Minecraft that immerse players in virtual worlds.\u00a0<\/span><\/p>\n Whether it\u2019s a symptom of the pandemic or just technology moving forward, consumers want to take part in immersive experiences without having to leave their homes. This is something brands should be taking notice of. It doesn\u2019t mean that you need to build a virtual world in a video game\u2014or build your own game like Louis Vuitton did\u2014but it does mean that you should consider how to create rich brand experiences that go beyond blog posts and basic e-commerce.<\/span><\/p>\n And while you\u2019re at it, create something meaningful for your audience. Don\u2019t just create something flashy or expensive in an effort to impress. <\/span>I love this example of a web developer who created a Minecraft server just for children with autism and their families<\/span><\/a> (the video is truly worth a watch!). It became a safe space for 8,000 people who wanted to avoid the bullies and trolls they found elsewhere online.\u00a0<\/span><\/p>\n Neurodivergent or neurotypical, no matter who your audience is, it\u2019s fairly certain that they want to feel safe and that curating a space that makes them feel special will pay off. So if you venture into the metaverse, my number one advice would be to go the extra mile, to curate an experience your consumers will love.<\/span><\/p>\n <\/p>\n <\/p>\nWellbeing from around the web<\/span><\/strong><\/h4>\n