{"id":7420,"date":"2022-03-08T09:45:18","date_gmt":"2022-03-08T14:45:18","guid":{"rendered":"https:\/\/felicitypr.com\/?p=7420"},"modified":"2022-03-07T16:40:52","modified_gmt":"2022-03-07T21:40:52","slug":"misleading-with-intention","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/misleading-with-intention\/","title":{"rendered":"Are you misleading with intention?"},"content":{"rendered":"
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A recent article in the Globe and Mail by Nathalie Atkinson questioned our culture\u2019s new use of the word \u201cintentional.\u201d She shone a spotlight on how marketers are using it to emphasize the impact of their products and services on people\u2019s mindfulness, productivity and wellbeing. The desire is certainly there, as most of us are desperate for a bit of balance while our society seeks to cope with complete overwhelm. In fact, more than half of Canadians report \u201coverload\u201d associated with their many roles, <\/span>according to the Canadian Mental Health Association<\/span><\/a>. What happens if what you\u2019re selling doesn\u2019t truly make your consumer more mindful or productive? Could it be possible that you are unintentionally adding excess baggage to our already-overburdened minds?\u00a0<\/span><\/p>\n In other news, consumer values are shifting towards diversity, authenticity and connection, according to the latest trend report from Facebook IQ. But what if consumers are authentically overwhelmed with just one more thing to be intentional about?\u00a0<\/span><\/p>\n So this issue is about intention and attention. How can you strike a balance between building an emotional connection with your consumers, without adding to intention overload?<\/span><\/p>\n Read on for some ideas and insight.<\/span><\/p>\n <\/p>\n <\/p>\nWellbeing from around the web<\/span><\/strong><\/h4>\n