Walmart is changing its buy online, pick up in-store (BOPIS) services<\/a> to meet consumer preferences.<\/p>\nWhat can wellbeing marketers learn from this? The shift to digital was accelerated by the pandemic and it doesn\u2019t look like we\u2019re going back. This allows you to market to a much larger audience\u2014as long as you can deliver before the food gets cold, or ship a product for a reasonable fee, your geographic reach can increase. But marketing to more people means making your message even more crystal clear, communicating it across the right channels and ensuring your audience can easily find you online. If a quick web search for a product you produce doesn\u2019t serve up your brand, you might as well be a ghost.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"Latest wellbeing trend: Ghost kitchens Restaurants with no storefront, like online shops, continue to grow, thanks to the pandemic and the rise in food delivery services. What can we marketers learn from these virtual ventures? \u201cGhosting someone\u201d in slang means to stop responding to their communications, to more or less disappear from their lives. Ghost […]<\/p>\n","protected":false},"author":59,"featured_media":5944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2,196],"tags":[26,385,335,379],"acf":[],"yoast_head":"\n
Latest wellbeing trend: Ghost kitchens - Felicity PR<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\t\n\t\n\t\n