{"id":6286,"date":"2020-07-27T17:15:40","date_gmt":"2020-07-27T21:15:40","guid":{"rendered":"https:\/\/felicitypr.com\/?p=6286"},"modified":"2020-08-26T15:00:09","modified_gmt":"2020-08-26T19:00:09","slug":"is-your-brand-on-the-pulse-of-circadian-health","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/is-your-brand-on-the-pulse-of-circadian-health\/","title":{"rendered":"Is your brand on the pulse of circadian health?"},"content":{"rendered":"

Welcome to the July issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity<\/a>.<\/p>\n

\"\"We hope this finds you and your family well, and that you are making the most of this very unique summer in which we find ourselves. While we hold out hope that COVID-19 will be behind us soon, we are trying not to wish away the summer!<\/p>\n

The wellness world has seen a lot of trends come and go over the years. As we highlighted in our white paper, Is wellbeing washed up?<\/a>, doctors used to advertise cigarettes and fat-free snacks became the go-to for guilt-free eating in the 1990s. It\u2019s to be expected. As science evolves and new studies are done, \u201cfacts\u201d can quickly become fads.<\/p>\n

On the other hand there are many truths that hold timeless. For example, the benefits of exercise have been known since Roman times, Aristotle wrote about the restorative nature of sleep and circadian rhythm was first observed almost 300 years ago<\/a> and is, as you\u2019ll see below, seeing a resurgence.<\/p>\n

In this edition of MarketWell, we’ll take a look at:<\/strong><\/p>\n

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  1. Wellbeing from around the web<\/strong>: Canada\u2019s most trusted brands pre- and post-pandemic, why the Facebook boycott is a turning point and why social entrepreneurs struggle with wellness.<\/li>\n
  2. Wellbeing marketer’s tool of the month<\/strong>: A journal to help you reflect and grow, personally and professionally, during and after quarantine.<\/li>\n
  3. Fact or fad<\/strong>: Forget sleep apps and fighting insomnia, the Global Wellness Summit predicts circadian health will be the new focus in wellness.<\/li>\n
  4. Best practices<\/strong>: These early-riser brands are already adopting circadian health into their businesses.<\/li>\n
  5. MarketWell voices<\/strong>: How cloud-based home health software company AlayaCare is supporting their employees and their clients to thrive through the pandemic.<\/li>\n<\/ol>\n

    Wellbeing from around the web<\/span><\/strong><\/a><\/p>\n

    Canada\u2019s most-trusted brands, pre- and post-COVID-19<\/a>
    \nIn our post-COVID-19 country, Canada Post remains the most trusted brand\u2014and this has held true despite some mail delays. This article outlines a study done by University of Victoria\u2019s Gustavson School of Business comparing the most trusted brands pre- and post-pandemic, noting that general brand trust was at an all-time low before COVID-19. How do you increase brand trust? The findings say to simply deliver on your promises. Good thing Canada Post specializes in delivering.<\/p>\n

    The CEO of a major advertising trade group says the Facebook boycott is a turning point<\/a>
    \nAdvertisers are turning away from Facebook ads\u2014which have been shown to     decrease new customer acquisition costs by 73%<\/a>\u2014because of Facebook\u2019s history of allowing \u201cracist, violent and verifiably false content to run rampant on its platform<\/a>.\u201d A cultural shift is underway. If companies and marketers don\u2019t catch up, they will lose out.<\/p>\n

    <\/a>Wellbeing may motivate social change movements. But at what expense?<\/a>
    \nAlmost half of social entrepreneurs report struggling with burnout and depression. Imagine how much more of an impact these changemakers could have, if they were not paying a hefty price\u2014their health and wellness\u2014for their passion. This article examines the interdependency between wellbeing and well-doing.<\/p>\n

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    <\/a>Wellbeing marketer’s tool of the month: My Q&A (quarantine and after) journal<\/strong><\/p>\n

    Albert Einstein said, \u201cin the middle of difficulty, lies opportunity.\u201d With this in mind, executive coach Rachel Weinstein created the \u201cMy Q&A (quarantine and after) Journal\u201d to help professionals reflect on this unique time and capture insights they can turn into actions post-pandemic. It\u2019s a guided, interactive e-journal available to leaders for free on her website<\/a>.<\/p>\n

    Bonus: Journaling has many wellbeing benefits. It\u2019s been proven to reduce stress, sharpen your memory and improve your mood<\/a>. For business, it helps grow good ideas, unearth bad ideas and allows you to reflect on successes<\/a> and figure out how to replicate them.<\/p>\n

     <\/p>\n

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    Image: @moritz_photography on Unsplash<\/a><\/em><\/p>\n

    <\/a>Fact or fad: Why light and our circadian rhythms will rule the wellness world<\/strong><\/p>\n

    Western culture is so obsessed with sleep that a new mental wellness condition was coined a few years ago. Orthosomnia is a fixation on having the perfect night\u2019s sleep<\/a>. But, it turns out that all those apps that promise to help (and the blue light that emanates from our many screens) may be causing us to stay awake.<\/p>\n

    The Global Wellness Summit<\/a> predicts that, starting this year, our obsession with sleep will shift towards true circadian health. Their report on the subject<\/a> includes insights from Dr. Steven Lockley<\/a>, associate professor of medicine at Harvard and one of the world\u2019s top experts on circadian rhythms and sleep.<\/p>\n

    So what is circadian health?<\/strong> \u201cThe absolute key to healthy sleep and circadian rhythms is stable, regularly-timed daily light and dark exposure\u2014our natural daily time cues,\u201d says Dr. Lockley in the report. People need bright blue light during the day and dark at night to tell our brains and bodies to sleep and recover.<\/p>\n

    The report forecasts that:<\/strong><\/p>\n