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<\/p>\nWelcome to our first issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity.<\/p>\n
COVID-19 struck as our agency had just embarked on our new positioning as \u201chelping wellbeing brands market well.\u201d From health to financial, mental to physical, certainly, wellbeing has never been more top-of-mind than it is now.<\/p>\n
Going forward, MarketWell will be a portion-controlled package that includes a healthy dose of ideas, observations, research and inspiration, all with an eye to making you a more effective wellbeing marketer.<\/p>\n
But times of crisis require flexible and creative approaches. So, instead of the usual digest of wellbeing news, trends and marketing tips you can expect in upcoming issues, today, we\u2019ve done something different. Below you\u2019ll find tips and advice about how to navigate business and life during COVID-19 from some of the experts on our team.<\/p>\n
Want to learn more? On Thursday, April 2, 2020, we hosted a \u201cscreen-side chat\u201d on marketing well during COVID-19. We welcomed wellbeing marketers, media and influencers in a moderated conversation to learn from each other as we navigate this uncharted territory, together.<\/p>\n
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Dave Trafford<\/a> “There is no shortage of great journalism being done on the COVID-19 outbreak and that includes the daily coverage provided by our major broadcasters and news publishers in Canada. And, there is no shortage of misinformation circulating online, particularly through our social media feeds. So, my advice to you would be the advice I would give any newsroom producer, reporter, anchor, or editor. Ask: What do you know and how do you know it? Who are the voices of authority? What are the sources being cited? But above all, I would advise you to limit the amount of time you spend consuming COVID-19 media. Stay healthy!<\/em>”<\/p>\n Dave’s go-to sources on COVID-19<\/strong>: the public health agencies,\u00a0World Health Organization<\/a>,\u00a0Health Canada<\/a>\u00a0and Boston-based\u00a0STAT news<\/a>.<\/p>\n Dave’s suggested reading<\/strong>:\u00a0Negative news evokes stronger psychophysiological reactions than positive news<\/a>. This story actually makes the case for more positive content, particularly at a time when there\u2019s so much out there that is negative and scary.<\/p>\n <\/p>\n “You can\u2019t temporarily boost your immune system with fancy supplements. Want to be healthier? Eat whole foods and avoid processed ones.<\/em>”<\/p>\n Get Nishta’s list of simple ways to improve your immune system.<\/a><\/strong><\/p>\n <\/p>\n Sandra E. Martin<\/a> \u201cJust as true physical wellness eschews extreme measures, maintaining financial wellness during this strange and challenging time is about moderation. Now isn’t the time to do a 180 with your investments. Yes, equities are down\u2014for some of us, significantly. But selling stocks that are down isn’t a solution; in fact, selling will cement your loss, whereas waiting out this downturn will allow your investments time to recover. The markets have been down before, and they’ve recovered before. That isn’t to say you shouldn’t take this opportunity to look at where you can diversify and protect yourself. If you’ve been light on \u2018boring\u2019 investments like GICs, and skipped building an emergency fund because you figured you could lean on a line of credit if you needed\u2014now’s the time to bring your finances into balance<\/em>.\u201d<\/p>\n Sandra\u2019s recommended reading<\/strong>:\u00a0Investing in the time of COVD-19<\/a>\u00a0and\u00a0Managing your mortgage during COVID-19<\/a><\/p>\n <\/p>\n “Do less. I often talk to my clients about ‘living with’. For example, living with chronic pain or anxiety. How can we live the best lives we can by learning to ‘live with’ the situation right now? This is an unprecedented time and the pressure of working from home, homeschooling our children, cooking and cleaning is a lot to try to multi-task.<\/em><\/p>\n Do what you need to do for you and your family. Take one thing off your list for today and try to enjoy this extra time with your loved ones. You and your family may look back at this time as the best family quality time you ever had, if you make the choice to see it that way.<\/p>\n Take a deep breath and stay connected. This moment in time, this moment of suffering will end. We may have no control over when or how, but take a deep breath and know you are not alone.\u00a0The whole world is with you on this. If you are feeling down or blue, reach out to friends and family for support. Stay connected through phone calls, emails and video chats. If you are suffering and need some professional support, know that many mental health services are available over the phone or virtually.<\/p>\n And for goodness sake, stay home!”<\/p>\n Alana’s suggested reading<\/strong>:\u00a0Maintaining Mental Health Hygiene During a Pandemic<\/a><\/p>\n In the face of uncertainty, the Felicity team has been impressed by these wellbeing brands that have risen to the moment.<\/p>\n When Canadian women’s fashion brand\u00a0Aritzia<\/strong>\u00a0announced the closing of their stores earlier this month, they\u00a0also announced the launch of their community relief fund<\/a>. All of the company’s profits during the COVID-19 crisis will benefit their employees and overseas partners.<\/p>\n Meditation app\u00a0Headspace<\/strong>\u00a0is\u00a0offering free subscriptions, (usually $12.99 USD\u00a0a month) free to healthcare workers<\/a>. They have also launched a curated collection of mindfulness exercises called Weathering The Storm to help users reduce their stress during this time.<\/p>\n <\/p>\n Welcome to our first issue of MarketWell, a monthly newsletter for marketers in the wellbeing space, by Felicity. COVID-19 struck as our agency had just embarked on our new positioning as \u201chelping wellbeing brands market well.\u201d From health to financial, mental to physical, certainly, wellbeing has never been more top-of-mind than it is now. Going […]<\/p>\n","protected":false},"author":10,"featured_media":5944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2,196],"tags":[322],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/05\/trafford_dave-150x150.jpg\")
<\/a>, media relations expert and news producer on\u00a0How To Avoid Spreading the Epidemic of Misinformation.\u00a0<\/strong><\/p>\n![\"\"](\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/05\/saxena_nishta-150x150.jpg\")
Registered Dietitian\u00a0Nishta Saxena<\/a>\u00a0on how to\u00a0Boost Immunity and Stay Calm<\/strong><\/p>\n![\"\"](\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/05\/e.martin_sandra-150x150.jpg\")
<\/a>, Content strategist and editor-in-chief of MoneySense, Canada’s most trusted personal finance resource, on\u00a0How to Stay Financially Well<\/strong><\/p>\n![\"\"](\"https:\/\/felicitypr.com\/wp-content\/uploads\/2016\/05\/warner_alana-150x150.jpg\")
Geriatric Care Consultant and Social Worker\u00a0Alana Warner<\/a>\u00a0on\u00a0Caregiving (and Caring For Yourself) During COVID-19<\/strong><\/p>\n<\/h4>\n
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Moments of marketing well<\/h4>\n
![\"Nike](\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/03\/Nike-MarketWell-150x150.jpg\")
Nike<\/strong>\u00a0made a slam dunk with their\u00a0recent Instagram post\u00a0<\/a>inspiring followers around the world to play as a team. The company donated $1.4 million to the China Youth Development Foundation in January and its foundation and leaders will be committing more than $15 million to support COVID-19 response efforts.<\/p>\n![\"Women](\"https:\/\/felicitypr.com\/wp-content\/uploads\/2020\/03\/MarketWell-Lululemon-150x150.jpg\")
Lululemon<\/strong>\u00a0relaunched their\u00a0online community hub called #thesweatlife<\/a>. The goal? To stay connected, harness collective energy and maybe make new friends along the way.<\/p>\nWant to know more about the top opportunities and challenges facing wellbeing brands?<\/span><\/h4>\n
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Request a copy of our white paper\u00a0Is Wellbeing Washed Up?<\/a><\/em>\u00a0Please help us share wellbeing to give wellbeing! To encourage people to share this newsletter and our white paper, while doing good, our team selected the\u00a0Canadian Mental Health Association<\/a>\u00a0to receive a donation from Felicity for every new subscription or download of the white paper from\u00a0our website<\/a>. As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"