{"id":3382,"date":"2019-12-14T11:50:48","date_gmt":"2019-12-14T16:50:48","guid":{"rendered":"https:\/\/felicitypr.com\/?p=3382"},"modified":"2020-02-26T21:45:44","modified_gmt":"2020-02-27T02:45:44","slug":"balance-bull-making-case-work-life-integration","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/balance-bull-making-case-work-life-integration\/","title":{"rendered":"Balance is Bull$#!& – Making the Case for Work-Life Integration"},"content":{"rendered":"

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While I\u2019m in the business of communications, I am in the practice of challenging conventions.<\/p>\n

And I call “bull” on the prevailing\u00a0workplace conventions around \u201cbalance,\u201d and instead want to introduce the term I prefer to use, \u201cintegration.\u201d<\/p>\n

This was my key message at the annual Executive Breakfast of Women in Film and Television – Toronto<\/a>, where I spoke about \u201cwork life balance\u201d with their most senior members.<\/p>\n

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I shared my journey from agency consultant, to in-house communications at Coke, to founder of Felicity — the agency I wish I\u2019d always had in my previous roles. \u00a0Along the way, I questioned everything about the conventional workplace mentality, especially the concept of \u201cbalance.\u201d \u00a0At Felicity we not only accept that work is creeping into our personal lives (and vice versa) but embrace it wholeheartedly. We\u2019ve reimagined how people gain employment, harnessing the rise of the \u201cgig\u201d economy\u201d and technology that enables collaboration.<\/p>\n

Getting to the root of the imbalance<\/strong><\/p>\n

To achieve work-life integration, you need to understand the root of the imbalance. During my talk, I shared my thoughts and experiences on this topic, including tips on achieving integration with your professional and personal life.<\/p>\n

Some other areas we covered were:<\/p>\n