{"id":3223,"date":"2017-06-16T14:26:52","date_gmt":"2017-06-16T18:26:52","guid":{"rendered":"https:\/\/felicitypr.com\/?p=3223"},"modified":"2018-05-15T11:15:43","modified_gmt":"2018-05-15T15:15:43","slug":"lorna-borenstein-authentic-self-business","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/lorna-borenstein-authentic-self-business\/","title":{"rendered":"Harness the headwinds: What Lorna Borenstein taught me about being your authentic self in business"},"content":{"rendered":"

\"Lorna<\/p>\n

“From Your Big Break to a Big Mistake: How to Have Resilience and Remain Authentic.\u201d From the instant I read that headline, I was compelled to attend this Rotman School of Management talk<\/a>, featuring internet veteran Lorna Borenstein<\/a>. A Toronto native now living in California, Borenstein launched eBay Canada out of her guestroom with a newborn baby on her hip. As her bio says, <\/span>\u201cafter 15 years in high-profile roles at eBay, HP, Yahoo!, and Move, Inc., Lorna challenged long-held beliefs about business culture and wellness, and decided to start her own own company focused on pursuing your best self, Grokker<\/span>.\u201d<\/span><\/p>\n

The part about \u201cchallenging long-held beliefs about business culture\u201d spoke to me. I think that\u2019s because, since starting Felicity more than five years ago, I\u2019ve challenged these long-held beliefs on a daily basis. And even if I\u2019ve gotten really good at setting my own \u201coff the ladder\u201d definition of career and business success, I had never taken the opportunity to leave the working world entirely behind, to explore what \u201csuccess\u201d might look like on the outside. Lorna had.<\/span><\/p>\n

Once Borenstein had made her mark on of some of the world\u2019s best-known brands, she was hired by a large corporation with the task of turning it around, complete with an activist shareholder, and the dysfunctional team she\u2019d inherited. \u00a0She used a powerful sailing analogy when discussing this period in her career: that as women especially, we are conditioned to tack against the wind. She came to believe that the measure of a woman isn\u2019t how you fare when the wind is at your back, it\u2019s how you deal with it when it\u2019s in your face.<\/span><\/p>\n

The effort left her overwhelmed and burned out. A good friend challenged her to think of an alternative she hadn\u2019t considered: quitting. <\/span><\/p>\n

Said Borenstein, \u201cI had worked so hard at accumulating success as a gateway to joy. But it\u2019s not.\u201d And Borenstein found herself miserable at the thought of pushing forward into the wind any longer. <\/span><\/p>\n

So she stepped out of the rat race, and resigned. <\/span><\/p>\n

But if success (as she had traditionally achieved it) wasn\u2019t the gateway to joy, what was? <\/span><\/p>\n

While \u201coff the ladder,\u201d Borenstein realized that rather than working against the oncoming wind, the path to joy could be found by starting with what authentically ignites your passion, and growing from there.<\/span><\/p>\n

There are definitely times that I do things because I feel \u201cshould,\u201d \u00a0even if I have to tack against the wind to do so. I think there is a certain amount of tacking against the wind that you need to go through, at times, in life and especially if you live life as an entrepreneur. But Borenstein\u2019s talk impressed upon me the need to pause before I act, to evaluate: am I tacking just because I \u201cshould?” Will the struggle be worth it in the end? Or are there ways I can harness the headwinds, sail in the other direction, and succeed in business as my authentic self?<\/span><\/p>\n

By virtue of having already stepped off the traditional career path to start my own business, I\u2019d already shed some of the prevailing definitions of success, such as titles and corner offices. I\u2019m happy with my office, in a (mostly) quiet corner of my home, and there is a certain badge of pride I wear for being able to define my own title and career path. <\/span><\/p>\n

I selected the name \u201cFelicity\u201d because it means \u201cto do things with ease.\u201d I was fed up with the convoluted processes of the traditional business world and wanted to build a company that would do things the most efficient way, with the best outcome. Borenstein\u2019s talk was a good wake up call to me as the skipper of the ship that is Felicity, to be on the lookout constantly for ways to sail, both personally and professionally, with the wind at my back.<\/span><\/p>\n

After sharing this post with her, Lorna had one more piece of inspiring advice: “The more we contrarians speak up and provide alternative pathways to personal fulfillment, the better off the next generation will be.”<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

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