{"id":3085,"date":"2017-03-02T17:50:44","date_gmt":"2017-03-02T22:50:44","guid":{"rendered":"https:\/\/felicitypr.com\/?p=3085"},"modified":"2018-05-15T11:15:44","modified_gmt":"2018-05-15T15:15:44","slug":"virtual-pr-agency-advantage","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/virtual-pr-agency-advantage\/","title":{"rendered":"Unlocking the \u201cbrains, not bricks\u201d virtual PR agency advantage"},"content":{"rendered":"
\"Virtual<\/a>

Photo via Pexels<\/a><\/p><\/div>\n

Have you ever had an \u201cA-HA!\u201d moment, where suddenly the solution to a problem you\u2019ve been facing becomes crystal clear?<\/p>\n

I\u2019d like to say that the idea for my virtual PR agency, Felicity [Inspiring Communications] came to me in such a flash of brilliance.<\/p>\n

But, in truth, it was the confluence of two \u201cUH-OH\u201d moments that were the genesis of Felicity.<\/p>\n

One when I was the lone Coca-Cola employee at the Dietitians of Canada <\/a>national conference.<\/p>\n

The other when I got a flat-out rejection for a flexible work schedule after my middle daughter was born.<\/p>\n

These moments made me realize that clients\u2019 business goals<\/a> could be best served by working with media, bloggers, and health professionals, side-by-side in developing a communications strategy, instead of at the tail end, as our targets.<\/p>\n

And that the way to enable this would be to harness the talent of seasoned communicators. Those who, like me, would thrive in a flexible work environment.<\/p>\n

Invest in Brains, Not Bricks\u00a0<\/strong><\/h3>\n

The virtual structure<\/a> of our PR agency means our clients invest in brains, not bricks, buildings, and \u201cbored\u201d rooms.<\/p>\n

Felicity teams are comprised of seasoned communicators driven by business minds, and are custom-tailored with the right experts based on client needs.<\/p>\n

Associates include media relations experts, journalists, bloggers, healthcare communications specialists, social media strategists, or other subject matter experts (dietitians, personal finance experts).<\/p>\n

We\u2019ve been\u00a0in business for more than five years, and we have grown to a team of 30.<\/p>\n

And I\u2019ve discovered three ways being a virtual organization is better for our clients (and in turn, our business).<\/p>\n

Perhaps it will inspire you, as an agency leader, to incorporate some flexible elements into your business.<\/p>\n

Or as a brand leader, to consider partnering with a virtual PR agency whose model is emerging as the new normal.<\/p>\n

Three Ways a Virtual PR Agency Makes Better Sense<\/h3>\n