{"id":2120,"date":"2015-12-18T11:52:28","date_gmt":"2015-12-18T16:52:28","guid":{"rendered":"http:\/\/localhost\/felicity\/old\/?p=2120"},"modified":"2016-06-10T14:25:32","modified_gmt":"2016-06-10T18:25:32","slug":"felicity-in-the-news-fast-company-and-imeetcentral-feature-president-amy-laski","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/felicity-in-the-news-fast-company-and-imeetcentral-feature-president-amy-laski\/","title":{"rendered":"Felicity in the News: Fast Company and iMeetCentral feature President Amy Laski"},"content":{"rendered":"

It’s been a busy month for Felicity, with our President Amy Laski writing her first article (of many) for Women of Influence<\/a> and being quoted as a PR\/communications expert in a number of articles, including the two below. Lots of great tips here on changing the subject or “bridging” more tactfully than a presidential candidate and onboarding new clients for success. Happy reading!<\/p>\n

\"fastcompany\"<\/a><\/p>\n

\"3054734-poster-p-1-7-ways-to-change-the-subject-more-effectively-than-a-presidential-candidate\"<\/a><\/h3>\n

7 Ways To Change The Subject More Effectively Than A Presidential Candidate<\/h3>\n
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In public relations, changing the subject is called “bridging,” and experts say you can do it effortlessly if you follow a few steps.<\/strong><\/p>\n<\/div>\n

By Stephanie Vozza<\/a><\/div>\n<\/header>\n
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If you\u2019ve watched any of the presidential debates, you\u2019ve no doubt seen some bad examples of changing the subject. Whether the candidates completely ignore the question and talk about something unrelated or use an awkward transitional sentence, it\u2019s uncomfortable and makes them look like they have something to hide.<\/p>\n

You don\u2019t have to be campaigning for president, however, to want to change the subject. Maybe you\u2019re at a party and the conversation is getting old, or maybe you\u2019ve been asked a question about a sensitive topic you don\u2019t want to discuss. In public relations, changing the subject is called “bridging,” and communication experts say you can do it effortlessly if you follow a few steps:<\/p>\n

. . .<\/p>\n<\/div>\n

<\/a>4. Use A Pivot<\/h4>\n

Certain phrases can change the flow when a topic ventures into a place that is uncomfortable. Amy Laski, president of the communications agency Felicity<\/a>, trains clients on media interviews and high-pressure situations. She suggests using a phrase such as, “I can\u2019t get into that, but what I can discuss is . . . ,” or, “Here\u2019s the way I look at it . . . ,” or “That\u2019s an interesting question, but I think the real question we need to ask is . . . ”<\/p>\n

“Whatever you do, do not feel pressure to speak about topics outside your area of expertise,” she says. “It is better to say, \u2018I’m not the best person to speak about that, but I would be pleased to connect you with the person who is,\u2019 than to misrepresent yourself or your brand.”<\/p>\n

\n

Click here to read the full article<\/a><\/p>\n

 <\/p>\n<\/div>\n

\"Logo_iMT_Central_RGB\"<\/a><\/p>\n

\n

How onboarding impacts client success<\/h3>\n
December 16, 2015<\/div>\n
By Danny Wong<\/div>\n

 <\/p>\n

To make their lives easier, creative agencies should frontload their customer service efforts. By handholding clients through the onboarding process, agencies familiarize their customers with how they operate, what to expect, best practices for communication, and more. <\/span> This helps agencies set the tone for future agency-client interactions. But, more importantly, this encourages clients to trust their vendor and avoid sabotaging their own success.<\/p>\n

Companies everywhere can benefit when they employ a careful and comprehensive onboarding process. I spoke with several\u00a0agency managers to see how their kickoff strategies have impacted the success of their client engagements. Below, I share their advice for establishing a successful onboarding process to improve agency-client relations and enhance the quality of each deliverable.<\/p>\n

 <\/p>\n

Confirming clients\u2019 broader goals<\/h4>\n

Before an engagement starts, agencies need to know exactly how they can create lasting value for their clients<\/u><\/a>. For PR shops, Amy Laski, president and founder of Felicity, a virtual communications agency, recommends, \u201cBegin with the client\u2019s overall business strategy and goals, NOT the communications goals. Your communications plans are a means to achieving the business goals, they are not the end in itself. Starting with the business goals in mind often leads to a different\u2014more effective\u2014communications approach.\u201d Other businesses can apply this advice by tabling discussion about their proposed strategy and the granular details about their service offerings. Instead, during kickoff calls, they\u2019ll want to ask pointed questions about their customer\u2019s long-term goals to gather a firmer understanding of how they can actually assist.<\/p>\n

Afterwards, Laski suggests, \u201cSet your scorecard. Once you\u2019ve established your plans, set out your metrics. How will you measure if your efforts have been successful? This opens up the conversation to make sure your expectations are on the same page. We have had clients who express at this stage they want to do things like have \u2018their video to go viral\u2019 and it\u2019s better to have the discussion of what that means right up front, rather than in hindsight!\u201d That way, agencies know exactly what it will take to advance customer goals and guarantee an ongoing relationship.<\/p>\n

Click here to read the full article. <\/a><\/p>\n<\/div>\n<\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

It’s been a busy month for Felicity, with our President Amy Laski writing her first article (of many) for Women of Influence and being quoted as a PR\/communications expert in a number of articles, including the two below. Lots of great tips here on changing the subject or “bridging” more tactfully than a presidential candidate […]<\/p>\n","protected":false},"author":5,"featured_media":2133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[196],"tags":[],"acf":[],"yoast_head":"\nFelicity in the News: Fast Company and iMeetCentral feature President Amy Laski - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/felicity-in-the-news-fast-company-and-imeetcentral-feature-president-amy-laski\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felicity in the News: Fast Company and iMeetCentral feature President Amy Laski - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"It’s been a busy month for Felicity, with our President Amy Laski writing her first article (of many) for Women of Influence and being quoted as a PR\/communications expert in a number of articles, including the two below. 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