{"id":1989,"date":"2015-10-23T13:03:45","date_gmt":"2015-10-23T17:03:45","guid":{"rendered":"http:\/\/localhost\/felicity\/old\/?p=1989"},"modified":"2015-10-23T13:03:45","modified_gmt":"2015-10-23T17:03:45","slug":"the-three-cs-that-really-matter-when-it-comes-to-client-service","status":"publish","type":"post","link":"https:\/\/felicitypr.com\/the-three-cs-that-really-matter-when-it-comes-to-client-service\/","title":{"rendered":"The three C\u2019s that really matter when it comes to client service"},"content":{"rendered":"<p><a href=\"https:\/\/felicitypr.com\/wp-content\/uploads\/2015\/10\/iStock_000034371916_Double-e1445619756420.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-1992\" src=\" https:\/\/felicitypr.com\/wp-content\/uploads\/2015\/10\/iStock_000034371916_Double-300x200.jpg\" alt=\"Businesswoman Making Presentation To Office Colleagues\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p>There\u2019s an art and a science to delivering outstanding client service. Reflecting on 15 years in the business, and simplifying things a whole lot to keep this blog post bite-sized, I\u2019d suggest that successful client leadership can be boiled down to three C\u2019s: Curiosity, Continuity and Care.<\/p>\n<p><strong>Curiosity<\/strong> may have killed the cat, but a healthy dose of inquisitiveness can give a PR practitioner nine lives when it comes to client service. It\u2019s easy to be curious when a new piece of business is on the table, but what about one, two, or three years into your working relationship? Curiosity about client business can lead to great things\u2014a genuine interest in your client\u2019s objectives and opportunities; a hunger to create programming that can capture hearts and minds; a commitment to considering how results can be strengthened year-over-year. Try to place yourself in the shoes of your client, and of their target audiences, to consider how best to serve them. Look for new perspectives internally to contribute innovative ideas that can keep things interesting. Ask your client how your team is doing, how you can improve, and then act based on what you\u2019ve learned.<\/p>\n<p><strong>Continuity<\/strong> helps breed trust, plain and simple. The holy grail of client service is to be considered a genuine extension of a client\u2019s team, but you can\u2019t get there unless you\u2019ve proven your worth. Aside from crafting teams who will mesh well with client contacts and are enthusiastic about their business, continuity requires a daily commitment to quick response, thoughtful counsel, and solutions that matter. The long game of client service requires this daily commitment to be repeated over time, to demonstrate continuous focus, effort, and enthusiasm. The bottom line? Do what you say you\u2019re going to do, and then keep on doing it.<\/p>\n<p><strong>Care<\/strong> is where the magic happens. If you don\u2019t care, you can ask questions but never be truly curious. You can put in the time, but never truly be consistent. You can\u2019t fake care, you can only encourage it and nurture it. I promise you, your clients can tell the difference. So, how can you foster a caring approach to client service? Listen, don\u2019t just hear. Learn your client\u2019s language\u2014every company has different values, expectations, and vernacular. Pay attention and incorporate these nuances into your approaches to demonstrate you\u2019re on the same page. Be thoughtful in your counsel. And, above all, consider their success to be your success.<\/p>\n<p>No two clients are alike, but with curiosity, continuity and care you can begin to build and grow relationships that count.<\/p>\n<p><em>Are there any other C&#8217;s that you consider critical to client service? Do tell! <\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>There\u2019s an art and a science to delivering outstanding client service. Reflecting on 15 years in the business, and simplifying things a whole lot to keep this blog post bite-sized, I\u2019d suggest that successful client leadership can be boiled down to three C\u2019s: Curiosity, Continuity and Care. Curiosity may have killed the cat, but a [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":1992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The three C\u2019s that really matter when it comes to client service - Felicity PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/felicitypr.com\/the-three-cs-that-really-matter-when-it-comes-to-client-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The three C\u2019s that really matter when it comes to client service - Felicity PR\" \/>\n<meta property=\"og:description\" content=\"There\u2019s an art and a science to delivering outstanding client service. Reflecting on 15 years in the business, and simplifying things a whole lot to keep this blog post bite-sized, I\u2019d suggest that successful client leadership can be boiled down to three C\u2019s: Curiosity, Continuity and Care. 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